Protect Line logo

Protect Line case study trustpilot

In this case study, we speak to Lewis Murray, Digital Marketing Executive at Protect Line, to better understand why the business chose Trustpilot to build consumer trust, and what results they’ve observed since using reviews throughout their marketing.

They’re a non-advised brokerage, which means they provide their customers with the facts to help them make an informed decision before purchasing a policy.

They offer level, increasing & decreasing term life insurance, as well as whole of life and over 50’s non-medical options. They have a panel of 13 of the UK’s leading insurers which includes Legal & General, LV=, Aviva, HSBC, and more. 

Protect Line are passionate about providing 5-star service and continuing their mission to reduce the UK’s life insurance deficit, protecting more families every day.

With over 28,000 reviews (99% of them classified as ‘Excellent’ or ‘Great’ reviews), it is safe to say that Protect Line take their customers’ satisfaction very seriously.

In this case study, we speak to Lewis Murray, Digital Marketing Executive at Protect Line, to better understand why the business chose Trustpilot to build consumer trust, and what results they’ve observed since implementing online reviews throughout their marketing channels.

## Why Protect Line chose Trustpilot

Protect Line started trading in 2010 and [signed up for Trustpilot in 2012](https://uk.trustpilot.com/review/protectline.co.uk). The business understands the importance of the voice of the customer, and the power that user reviews can have to influence potential customers throughout their decision-making journey. 

Trust is a powerful tool for any business, but it’s especially prevalent for those working in financial services and the insurance industry. 

“Many customers feel fatigued by the idea of insurance due to negative interactions with house and home insurance – so much so that some feel that products like life insurance will not pay out. The reality is that 98% of claims are paid out by life insurance providers, so countering the theories and misconceptions is especially challenging for our business. Our trustworthiness is a key pillar in helping us operate effectively, and Trustpilot are absolutely crucial in showcasing trust. We are passionate about being transparent and open in everything we do, and the customer reviews being generated on the platform definitely help us achieve this,” says Lewis.

## Protect Line’s customer reviews increased CTR by 14%

The Protect Line team recently A/B tested pages with and without TrustBox widgets, and saw a 14% increase in CTR on pages with TrustBoxes.

Since then, they’ve implemented TrustBox widgets on their homepage as well as on specific campaign landing pages. They now feature Trustpilot prominently on their website. 

The Protect Line team also likes to observe how their customers interact with their landing pages using heatmaps and session recordings. Using those tools to measure their pages’ performance, they have seen positive interactions with Trustpilot reviews throughout their website.

## Using social proof to build trust throughout the funnel

Protect Line use Trustpilot in a variety of different ways. To start with, their marketing team feature Trustpilot prominently in all of their marketing campaigns, and across a variety of mediums – web, print and social. This helps with the trust factor, and has been shown to increase click-through rate when used well too.

Internally, Protect Line employees are targeted on their Trustpilot reviews. Providing exceptional customer service is extremely important to the business, and that’s why they choose to reward their teams when they succeed in generating positive Trustpilot reviews.

“We’re all about celebrating success and as a company we highlight the best reviews that come through to us. This does go both ways however; we also use the feedback we receive from customers to educate and teach any team members who may be struggling, and use this feedback to also influence our internal processes. If we can be doing something better for our customers, we’ll go ahead and get it done based on the feedback we receive. Having our fingers on the pulse of how our customers are reacting to the experience we provide is a very valuable resource for us,” Lewis points out.

Protect Line also found that including the Trustpilot branding as well as their star rating in ads increased their conversion rate by 4.3%. That’s one of the reasons the team now likes to make sure Trustpilot is always used in their marketing. 

The company uses Trustpilot reviews and ratings across everything they promote through marketing campaigns – this includes Facebook, Instagram, Twitter and Pinterest. They always feature the Trustpilot brand mark and their 5-star rating, whilst sometimes promoting customer reviews which stand out. These will often be featured in videos as well as static images, as seen below.

Protect Line review highlights

Protect Line also feature Trustpilot in all of their email campaigns, usually opting to use the provided widget so that the number of reviews is always up-to-date and relevant.

Protect Line’s email signature

“One of the quirky and fun ways we’re using Trustpilot is by using a custom-built internal API to display reviews in real-time with animated GIFs on the information TV screens we have across our offices. Sadly this is yet to go live properly due to the COVID-19 lockdown, but it’s just one thing we have lined up for when our people are back in the office.”

## The benefits of using Trustpilot

“One of the biggest advantages we see from using Trustpilot is that customers mention it to us when we’re speaking with them and it definitely provides our business credibility and a significant trust increase due to the brand power that Trustpilot has,” explains Lewis.

“We can also see first-hand the word-of-mouth influence that Trustpilot has on our brand – when customers mention our business to their friends or colleagues and suggest they also look into life insurance, one of the deciding factors other than their friend’s recommendation is that we’re so highly rated on the platform. This extra credibility has definitely had a measurable impact on how well our refer a friend campaigns perform.”

Protect Line have also found that responding to Trustpilot reviews is an amazing way to turn negative experiences into positive ones, and to really learn from their customers’ feedback. 
“We’re really pleased with how Trustpilot provides us another way to interact with our customers, and we see the platform being an integral part of our business for the foreseeable future,” explains Lewis.

Trustpilot likes to help businesses overcome any challenges they might encounter. One of the biggest challenges that Protect Line face as a business is getting their customers to answer their phones. As a life insurance broker, the entire process is largely done over the phone due to the in-depth questions they are required to ask to make sure that cover is suitable and correct for every customer’s needs. Once people answer the phone, they are far more likely to get through their funnel. 

“Like many businesses that rely on phone calls, the first stage of the funnel can often be tough. Trustpilot helps us here, too. We use automated SMS and email campaigns to reach out to customers who have enquired but have so far not answered the phone – we include a link here to our [Reviews page](https://www.protectline.co.uk/about-us/reviews/) where Trustpilot is featured prominently,” explains Lewis.


Protect Line homepage reviews

Just from including the URL in their SMS’s, Protect Line have seen contact increase by 2.6%, which is a great start. Today, they continue to A/B test and refine their messaging whilst monitoring performance.

If you’d like to find out more about reviews and how you can achieve better marketing results using social proof, just like Protect Line have, request a free Trustpilot demo below.

Protect Line show us how to boost CTR and conversions with social proof

Add people logo

Add People x Trustpilot case study

In this case study, we speak to Suraj Singh, Head of Partnerships & Communications at Add People, to better understand why the business chose Trustpilot to build consumer trust, and how they leverage their online reviews as part of their marketing strategy

With over 17 years of experience and 4000+ happy customers around the globe, Add People take their customers’ satisfaction very seriously. In the last five years, the business has collected almost 900 Trustpilot reviews and achieved an impressive [4.3/5 TrustScore](https://uk.trustpilot.com/review/addpeople.co.uk).  

In this case study, we speak to Suraj Singh, Head of Partnerships & Communications at Add People, to better understand why the business chose Trustpilot to build consumer trust, and how they leverage their online reviews as part of their marketing strategy.

## Why Add People joined Trustpilot

[Trust has become such an important tool](https://uk.business.trustpilot.com/reviews/build-trusted-brand/the-importance-of-trust-in-uncertain-times) when it comes to boosting consumer confidence and building customer loyalty, especially in 2020. Developing good customer relationships online can be challenging, which is why reviews are crucial to any business looking to build credibility in these conditions.

That’s why Add People chose to use Trustpilot to ensure they build a valuable & trustworthy relationship with their customers, and show all potential ones that their brand is trustworthy, and that they care about their customers’ experiences.

Suraj explains:

“Trustpilot is the most recognised review platform anywhere. We have put focus on other review sites where our products are seen, but this is the one, it’s the tool that you see referenced in everyone’s TV adverts and billboards. Trustpilot is simply the go-to review site for building trust.
Add People are built to serve small businesses. There are 6 million small businesses in the UK, that account for 60% of the employment of the nation, and around half of turnover in the British private sector. They are the lifeblood of the economy.

But, they’re a diverse bunch… the term SME’s covers every company in the UK with less than 250 employees. And we don’t discriminate, we put as much effort into growing their business online whether they have 249 employees, or 1.

And that’s why trust is important to us. Not only do we straddle a diverse range of businesses, but we’re acutely aware of the difficulties small business owners face (many of us have owned our own small business to some extent).

And, if you’re putting your marketing budget - maybe that’s even a significant portion of your profits – in the hands of another business, you’d want to know you can trust them.

You’d want to see reviews and testimonials from other happy customers, you’d want to know you’re in a nice, safe pair of hands.”

## How the agency showcases its Trustpilot reviews

Trustpilot is Add People’s core tool for the measurement of customer satisfaction and the development of consumer trust. 

To showcase their reviews, the Add People team have implemented Trustpilot widgets throughout the customer journey. 

Here’s how the company showcases its Trustpilot score on the website’s homepage:


Addpeople homepage 1

Addpeople homepage 2

Their Trustpilot branding is also included in many of their marketing materials, in digital campaigns, and on social media platforms too.

FB 1

Add People share Trustpilot reviews on Facebook

FB 2

They also use the Trustpilot and Facebook Integration

FB 3

But that’s not all. Here are more examples of where Add People showcase Trustpilot reviews:

Display Ad

Webinar with British Pest Control Association

External Webinar - this was a co-branded webinar with Google

It’s safe to say Add People really take pride in maintaining their trust levels online. They even have an internal leader board in their office, to ensure that everyone is pulling towards keeping that good review score!

“We’re still breaking records for sales, and have posted some of the highest figures in the 5 years since we started working with Trustpilot. Because of the global pandemic – small businesses need as much support as ever and one way to survive (or thrive) in the current situation is through digital marketing,” explains Suraj.

As Adam Shearer, Head of Sales at Add People, says:

“Trustpilot reviews are the single biggest factor in our sales process. You can have the best sales people in the world, but if the person on the other end of the line can’t trust you, you’ve got no chance. Our reputation online allows us to pick up that phone in the confidence that we can walk-the-walk, and we’ve got the customer testimonials to back it up.”

Every employee takes Add People’s review strategy very seriously, and the company is even looking at introducing reviews as a KPI for some of their frontline teams.

## Moving forward...

“It’s a trying time for all businesses – but almost overwhelmingly – our reviews containing reference to Covid have been positive! As stressed previously, our customers’ trust is extremely important to us, and we’ve done everything we can to help businesses during the pandemic, whether that has been helping them to grow, or helping with payment plans and other solutions when they’ve been forced to pause their business during lockdown. The challenge going forward will be to ensure that our approach and reputation continue to be upheld if the nation is put into more temporary lockdowns within certain industries. Clearly, utilising Trustpilot and the tools it offers is going to help us maintain this service level, and this trust, into the future.”


Customer testimonial

Add People’s vision is largely customer-focused, and continues to be strengthened by the time and effort they spend on building trusted relationships with both new and existing customers. 

If you’re interested in building trust, showcasing third-party validation, and acquiring more customers, just like Add People have, why not request a free Trustpilot demo? It’s quick and easy, just click the link below.


How Add People showcase Trustpilot reviews

Low Cost Glasses Logo

Low cost glasses Trustpilot case study

To better understand why Low Cost Glasses chose the Trustpilot platform for their new review strategy, we spoke with Alexandra Butcher, Head of Marketing at LCG.

LCG currently offers a broad range of products online, as well as fast service and great customer experience.

To better understand why their team chose the Trustpilot platform for their new review strategy, we spoke with Alexandra Butcher, Head of Marketing at LCG.

## Why Low Cost Glasses chose Trustpilot reviews

As both a service and an eCommerce business, winning over customer trust has been the company’s priority since Day 1.

“We always knew that transparent customer communication was integral to business success, and Trustpilot has only confirmed that a thousand times over. People buy from people so having all your happy customers shouting about you in one place is the best ‘word of mouth’ marketing you could ever ask for,” explains Alexandra.

The team at LCG first signed up for a free Trustpilot account, and after a few months of usage, decided it was time to join for good.


Head of Marketing at Low Cost Glasses

The brand now has over 4,000 reviews and a solid 4.6/5 star ‘Excellent’ rating that is consistently monitored by the team at LCG. 

## How Low Cost Glasses uses Trustpilot to learn from customers

With regard to the platform itself, Low Cost Glasses is very active, and both their CEO and Head of Customer Services check the platform daily, monitoring feedback and fixing issues. The Low Cost Glasses team also likes to ensure that they have responded to every single person who has taken the time to share their experience.


LCG review 1

LCG review 2

“It has become an extension of our customer service offering. We’re always working on improving our whole customer journey so the (sometimes very!) honest opinions we receive have proved invaluable in developing the experience as a whole. We’re a lean team so we can react, implement changes or action requests very quickly,” says Alexandra.

The Customer Services and Marketing teams also use the platform to interact with customers, respond to feedback and collect valuable consumer insights, so it really is a full team effort!  

Since Low Cost Glasses have started using customer feedback to improve customer service and continuously innovate, they have achieved:

- A 99% engagement with customers giving a 2* rating or below
- A 52% conversion rate from 1 and 2-star to 4 and 5-star reviews through successful engagement 
- A reply rate of 97% of all customer reviews within a 24-hour window.

## Showcasing reviews throughout the buying journey

When it comes to showcasing the Trustpilot seal of approval and the star branding, well, Low Cost Glasses have quite simply put it everywhere! 

When Low Cost Glasses became official Trustpilot customers, the team refreshed all their digital assets to include their star rating, so it could feature across their Google and Bing PPC campaigns, paid social activity, delivery inserts, packaging, emails and press activity. We even pulled the existing TV ad to include the Trustpilot rating and had to go through clearance and station distribution again at extra expense. 


Low cost glasses tv ad Trustpilot

Low cost glasses email Trustpilot

The team also shares reviews across social channels, and implemented a live feed of their latest reviews scrolling across the website’s homepage. This just shows how much value the business attributes to Trustpilot and the power of reviews when it comes to building customer trust.

LCG reviews homepage

TP PPC Black friday offer

It’s safe to say that the team at Low Cost Glasses are very proud of their 4.6 stars.

Since Low Cost Glasses started collecting and showcasing Trustpilot reviews at every touchpoint of the customer journey, they have seen:

- An outstanding 89% increase in revenue
- A 30% increase in average order value
- A 60% increase in all web traffic
- A 2% increase in conversions 
- Traffic from their business profile on Trustpilot converts at 3.8%
- A 20% customer return rate (which is amazing when you think about how often people normally have eye tests and buy glasses!)

## How Trustpilot helped Low Cost Glasses overcome their challenges

As a very young business with no established customer base, earning trust was absolutely paramount to the company’s success. In the beginning, there were three main barriers to purchase that Trustpilot helped Low Cost Glasses overcome:

1. Competitor customers worried about the quality of their products, due to the low prices
2. People disbelieving they were a legitimate business, because of how low their prices are
3. First time buyers, nervous about purchasing glasses online.

Having a very active Trustpilot page helped them alleviate all of the above, as people could immediately see that existing customers were having great experiences whilst  saving money. 

Choosing to respond to every single review definitely benefited them too. It helped people realise that their products are real, that they aren’t a scam, and that they strive to deliver great customer service and outstanding experiences. 

The three barriers to purchasing outlined above still apply, as the business is still very new to the market in the grand scheme of things. Reaching new audiences of glasses wearers and winning over their trust and custom is Low Cost Glasses’ daily bread and butter, and one that is supported significantly by Trustpilot. 

The online glasses market is a very competitive sector, so they’re always working to improve their service, platform and product to stay one step ahead of the game. 

If you found their story inspiring, and would like to achieve similar results, book a free Trustpilot demo below to speak to one of our review experts.

How Low Cost Glasses increased their revenue by 89% with Trustpilot

registerit logo

register.it trustpilot case study

To better understand how to leverage negative reviews to build trust and improve customer service, we spoke with Trustpilot customer Register.it. 

The company is part of the leading international group REGISTER, which, with over 2.5 million registered domains, helps more than 900,000 professionals and SMEs all over Europe in creating, promoting and protecting online identity.

Registerit trustpilot homepage

Customers are at the core of the business, according to Register.it. With 88% of support emails answered within the first 4 hours, 94% of chats managed without waiting times and in real time, and over 130,000 calls received every year, Register.it aims to constantly continue to improve their customer service. 

## How negative reviews can improve customer service

When a negative review is left on the business’s Trustpilot profile page, Register.it reacts immediately, through a process that involves several teams across different departments, to understand what went wrong, and ultimately, win the customer’s satisfaction and trust back. 

[A study carried out by Trustpilot](https://uk.business.trustpilot.com/guides-reports/learn-from-customers/bad-reviews-why-people-write-them-and-what-they-expect) on a sample of over 1,000 European and North American consumers found that negative reviews represent an important opportunity for businesses to show that they care about their customers’ satisfaction.

According to the data emerged from the study, 68% of consumers trust a company more when it has a mix of positive and negative reviews, whereas one in three expects to receive an answer to their negative review. Specifically, 88% of consumers expect that, after having left a negative review, the company will contact them to quickly solve the issue flagged. 

## How Register.it handles negative reviews

This is exactly the strategy that is adopted by Register.it. When a negative review is left, the Marketing team intervenes first, verifying the specifics of the customer and the product bought. Afterwards, together with the Sales and Support team, all the touchpoints between the customer and the company are reviewed. If the issue flagged is a technical one, the second-level Support team gets involved. The goal is to react as soon as possible, solving the customer’s problem and gaining back their trust. 

That’s why, when Giuseppe left the following review (in italian), Register.it immediately understood that a quick action was needed. 

“The management of Register has changed. They're only kind when you purchase a product from them, and are very rude to customers afterwards. I have therefore mentioned my bad interaction with them to several of my friends, acquaintances and colleagues. My license will stay unused given that, after having communicated my issues to them, they just got back to me with an email containing instructions (INSTRUCTIONS WHICH DO NOT WORK!!). One of their agents even told me that they do not manage licenses anymore, and it isn't their fault if the process doesn’t work (so does that mean they only sell licenses? What’s the point in spending money for the assistance needed when installing a license, if they aren’t able to help you out?!) IT’S ABSURD!! I won’t even wait for the expiration, I will just take away my domains, my PEC, etc. And instead, I will purchase from another provider, a cheaper and more professional one (as until some time ago, Register was). I am sure that Register’s management isn’t even aware that their call center agents answer customers in the following way: “THAT’S WHAT WE NOW DO, SO IF YOU WANT ASSISTANCE, YOU MUST PAY FOR IT!!!”


Register.it negative review

At first, technical support agent Alberto got involved to find a solution to the technical issues flagged by Giuseppe. Then, Sofia, one of their customer support agents, jumped in to follow the customer step by step in the implementation of the solutions proposed. 

Marketing Manager at Register.it

As an outcome, the trust and satisfaction of the customer were regained, and the customer changed its originally negative review to a positive one.

“Dear old REGISTER, I have finally found my ‘REGISTER’ again: the one that helps me with my issues, and does it with extreme professionalism and speed. It’s the provider I suggested to many friends, colleagues and clients, the one that, thanks to professionals who answer you on the phone, suggests and searches for the solution with you. A special thanks for having put back in place the relationship between me and the company that seemed to be doomed to end after many years, and for the excellent skills and professionalism with which they helped me solve a problem I had been having for weeks. The result? I will buy another domain  immediately, and I will stay loyal to my dear old REGISTER! Have a good day”


Register.it positive review

## Turning unsatisfied customers into happy ones

Thanks to this approach, Register.it was able to make the customer change his review. They won his trust back and can guarantee future purchases this way. And that’s not all… by following this procedure every time someone leaves a negative review, 80% of Register.it unsatisfied customers have changed their negative reviews into positive ones. 

It’s evident how online reviews impact the way consumers perceive a brand. An immediate  response is crucial to help improve your customers’ experience, increase your chances of gaining repeat customers, or even become brand ambassadors. The quality of the customer service offered is what makes the difference between you and your competitors. 

If you’d like to find out more about Trustpilot and online reviews, request a free demo below.

How Register.it built consumer trust by leveraging negative reviews

Flowers.ie Trustpilot case study

In this Flowers.ie case study, we speak to Garreth Knowd, Flowers.ie’s owner, to better understand why the business chose Trustpilot to build consumer trust, and how they leverage their online reviews as part of their marketing strategy.

With almost 2,500 reviews, and 96% of them being ‘Excellent’ or ‘Great’, it is safe to say that Flowers.ie takes their customers’ satisfaction very seriously.

In this case study, we speak to Garreth Knowd, Flowers.ie’s owner, to better understand why the business chose Trustpilot to build consumer trust, and how they leverage their online reviews as part of their marketing strategy.


Flowers.ie results using Trustpilot reviews

## Why Flowers.ie joined Trustpilot

Trust has become such an important tool when it comes to acquiring new customers and building customer loyalty. Flowers.ie is an online business, and the majority of people purchasing their products are all doing so online and from distant locations. Building trust in these conditions can be challenging, and developing trusted relationships online only isn’t always easy.

Garreth explains:

"Trust is something that needs to be built over time through interactions and engagements done between a customer and an organisation. We live in a digital age where the opinions of all customers can now be shared online so easily, so it was important for us to ensure we build a valuable & trustworthy relationship with our customers, and show all potential ones that our brand is trustworthy, and that we care about our customers’ experiences.” 

Since Flowers.ie joined Trustpilot, collecting reviews – positive or negative – has been a huge part of the brand's strategy to continue to improve and innovate.

## How the brand showcases its customer reviews

Trustpilot is Flowers.ie’s core tool for the measurement of customer satisfaction. Indeed, customers who have placed orders on Flowers.ie are all emailed for feedback after they’ve received their order. 

To showcase their reviews, the team has implemented a Trustpilot widget on their website’s homepage, their product pages, and also throughout the checkout process. 

Flowers.ie Trustpilot reviews homepage

“Along with live feed on our website, we are currently running a 6-month nationwide radio advertising campaign and Trustpilot is featured heavily in it,” explains Garreth.

“Trustpilot branding is also included in marketing materials, digital campaigns and social media platforms. We share at least one review across all of our platforms on a daily basis, and have the Trustpilot Facebook tag installed on our profile page too.”


Flowers.ie reviews social media

Flowers.ie reviews social media 2

Flowers.ie reviews social media ads

But that’s not all. Both their Marketing and Customer Service departments also use the Trustpilot platform to answer reviews on a daily basis. The teams use Trustpilot reviews to identify any areas of development or issues with service delivery, and personally respond to all reviews that are 3 stars or below. 

Listening and responding to negative feedback allows Flowers.ie to learn from their mistakes and continue to improve their customer service to meet customers’ expectations.

Garreth explains:

“The opportunity to be able to change the view of a negative experience into a positive one is essential, as we want to be known to offer the best customer service, and don’t want any of our customers thinking they aren’t valued. However, without a platform like Trustpilot, we wouldn’t be able to do this. It’s essential for us to better understand what works and what doesn’t. For example, our reviews have taught us that our customers love the additional extras that we offer, like the video approval on all orders.”


Flowers.ie customer review

Since using Trustpilot on their website and across all their other channels, they saw a whopping 37% increase in conversions and 22% decrease in bounce rate. 

They also observed an incredible 166% increase in product sales and a 162% increase in revenue in their first three months of collecting and using Trustpilot reviews.


Owner of Flowers.ie

## Moving forward...

“Our customers have really gained confidence with us as a brand because they can hear from real people about their actual experience using us. Moving forward, we want to make sure that we continue to stand out even more from our competitors, and improve our product & service offering to meet the ever-changing customer needs,” says Garreth.

Flowers.ie’s vision is largely customer-focused, and continues to be strengthened by listening to their customers. Any business can make huge improvements when actively looking at customer satisfaction, and Flowers.ie is proof that reviews really can help you improve the way you’re doing things. It all starts by listening.

If you’re interested in building trust, getting valuable insights, delivering better customer experiences and getting more sales, just like Flowers.ie has, why not create a free Trustpilot account? It’s quick and easy, just click the link below.


Create your free Trustpilot account today!

How Flowers.ie saw a 37% increase in conversions with reviews

LT Logo - Gradient

LendingTree uses Trustpilot reviews to build trust

LendingTree deals with loans, which means their potential customers are already experiencing financial stress and aren’t sure where to turn. LendingTree realized they needed a way to build trust throughout their customer journey, and turned to Trustpilot. 

They help their customers by providing a single place to view different lender options, empowering users to compare them side by side and figure out which one best meets their personal needs.

We’ve said it once, we’ll say it again: [Finance can be a tricky industry for trust](https://business.trustpilot.com/customer-stories/finance-insurance/why-taxslayer-chose-trustpilot-to-leverage-customer-feedback). You’re not only asking people to trust you with their money, but finance is also a subject that most people don’t know a lot about. It can be very confusing to the uninitiated, and consumers want to feel confident that they’re getting good deals and interest rates — when often they aren’t even sure what a good interest rate is.

As financial companies have moved into the digital space and the industry has grown, the market is increasingly competitive as well. This provides people with [decision fatigue](https://www.forbes.com/sites/womensmedia/2019/05/13/how-to-identify-when-youre-experiencing-decision-fatigue/#5368bacd7fb4) and makes it incredibly challenging for them to choose the right financial partners.

On top of all of that, LendingTree deals with loans specifically. This means that often their potential customers may already be experiencing financial stress and aren’t sure where to turn. LendingTree realized they needed a way to [build trust throughout their customer journey](https://business.trustpilot.com/reviews/build-trusted-brand/7-ways-to-improve-your-websites-trust-signals), and turned to Trustpilot. They were particularly concerned with establishing trust as quickly as possible, ideally on the first or second page that potential customers landed on.

Because of LendingTree’s affiliate model, it was even more important to build a trusted brand because they connect potential borrowers with a large amount of other financial tools — in addition to building trust with shoppers, they also need to come off as credible and trustworthy to the lenders they represent on their site.

Being a great partner to their lenders and customers behind the scenes wasn’t enough, so they needed a way to highlight the quality of the LendingTree borrowing experience and showcase it in their brand reputation.

LendingTree's improved conversion rates and revenue per visitor with Trustpilot reviews

Key Benefits

LendingTree x Trustpilot Key Benefits

LendingTree puts Trustpilot reviews on loan application pages 

LendingTree Homepage

## Higher conversion rates and increased revenue per visitor are the main benefits for LendingTree

The main place LendingTree leverages their reviews is on their site within their online forms. From their homepage, customers navigate to the type of loan they’re looking for, and on the form page they see a [review carousel](https://business.trustpilot.com/features/trustbox-widgets) specific to that type of loan. This allows customers to see reviews from experiences that are as relevant as possible to the types of loans they’re looking to get.

From implementing Trustpilot’s review widgets on their site, they saw better conversions on their personal loan page (+2% conversion rate on mobile and +4% on desktop) and an excellent 6% conversion rate increase on their page dedicated to auto loans.

They also saw a 2-4% increase in revenue per visitor, because when you’re showing buyers reviews from other satisfied customers they’re [more comfortable spending their money](https://business.trustpilot.com/reviews/build-trusted-brand/how-luxury-brands-can-use-social-proof-to-ignite-high-ticket-conversions).


Quote from Sean McGinty

Director of Product Marketing, Consumer Products

## Featuring social proof in social media advertising and remarketing emails

Once LendingTree started seeing conversion improvements on their site they decided to start [featuring their great customer feedback](https://business.trustpilot.com/guides-reports/learn-from-customers/the-complete-guide-to-reviews) throughout their marketing channels as well. Below is a cart abandonment email from [SnapCap by LendingTree](https://snapcap.com/), a LendingTree brand focused on small business.

By including a review and their TrustScore, they’re letting their [happy customers speak for them](https://business.trustpilot.com/reviews/build-trusted-brand/your-guide-to-customer-advocacy-what-is-it-and-why-is-it-important) instead of bragging about themselves. This goes much further with shoppers than traditional ad copy.



SnapCap by LendingTree uses Trustpilot reviews in remarketing emails

Snapcap email

SnapCap remarketing emails

They also decided to incorporate reviews into their paid social advertising for SnapCap by LendingTree. Given that they were spending their precious marketing budget on these ads, they wanted to make sure the ad creative resonated with customers enough to click through.

LendingTree knew even a small lift in conversion would mean better ROI from their budget, and that’s exactly what they saw.

SnapCap by LendingTree uses Trustpilot social proof in Facebook ads

## Trustpilot reviews help LendingTree attract new customers with star ratings in search results

The lending space is extremely competitive and by collecting reviews with Trustpilot, LendingTree qualified for [Google Seller Ratings](https://business.trustpilot.com/reviews/get-seen-in-search/why-wont-my-google-seller-ratings-show-up-and-4-other-gsr-questions) to help them stand out ahead of their competition. 

In a crowded SERP, their seller ratings are a simple yet effective way to quickly [convey trust and legitimacy](https://business.trustpilot.com/reviews/build-trusted-brand/why-does-google-care-if-your-business-has-online-reviews-in-2019) in search.



LendingTree earned Google Seller Ratings with Trustpilot

## LendingTree's future plans with Trustpilot

LendingTree and their subsidiary brands have seen terrific results since joining Trustpilot, but the next step is to expand on that so they’re collecting and leveraging their customer reviews throughout all of their different businesses under the LendingTree umbrella. Once they expand the conversion rate and revenue increases to all of their brands it will only further improve their [trustworthy brand reputation](https://business.trustpilot.com/guides-reports/build-trusted-brand/6-ways-to-make-trust-your-essential-brand-differentiator) and have a bigger positive impact on their revenue as a whole.

They’re also hoping to get their optimization team more involved with Trustpilot and put more focus into [Review Tagging](https://business.trustpilot.com/features/review-tagging) for better [Review Insights](https://business.trustpilot.com/features/review-insights). This way they can better understand what pages the reviewers interacted with, how much they spent, whether that user converted, and more — all so they can tailor the perfect on-site experience for their customers.

Ready to improve your on-site conversions and average order value like LendingTree? Create a free Trustpilot account below.  

LendingTree builds trust to make the loan process feel more secure for their customers

686 Logo

686 Case Study trustpilot

Expanding into new product categories can mean new audiences and new competitors, so 686 looked to Trustpilot for product reviews to put their products in the best possible light and improve their SEO.

686 Technical Apparel uses Trustpilot product reviews to improve SEO and on site conversions

686 Key Benefits

## Where you collect reviews matters
686 was no stranger to collecting reviews — they’d previously been working with a different review provider — but they needed [better SEO](https://business.trustpilot.com/reviews/build-trusted-brand/why-does-google-care-if-your-business-has-online-reviews-in-2019) and visibility in organic search. The fact that Trustpilot profile pages make for a great acquisition channel and lead to increased discovery was just the icing on the cake.

686 Featured Collections

When they expanded from selling solely winter technical gear to being a year-round brand, they were suddenly facing more competitors, and trying to resonate with more audiences and needed a way to cut through the noise of a crowded market.

Better SEO and strategic use of social proof are some of the best ways growing brands can solidify their position with a new audience who has tons of options to choose from. Doing so allows brands to maximize sales in two different ways — by attracting new customers and by instilling trust throughout the customer journey to [boost conversions](https://business.trustpilot.com/guides-reports/learn-from-customers/the-complete-guide-to-reviews).

So that’s exactly what 686 set out to do with their customer reviews.



## Adding reviews onsite builds trust across the customer journey
When it came to their site, 686 wanted to make sure they leveraged social proof on the pages that made the most sense in terms of building trust with their customers and increasing conversions.

They even created a specific page just for reviews to show that they take their customer feedback seriously, and make it as easy as possible for shoppers to find out about the experiences of those who came before them.


Putting Trustpilot reviews on key pages on your site improves trust and leads to more conversions

686 Trustpilot Reviews Onsite

Trustpilot Reviews On Site

## Adding reviews to product pages leads to more conversions *and* stronger organic SEO
They also include [product review widgets ](https://business.trustpilot.com/features/product-reviews)on all product pages so that customers can see feedback specific to the product that they’re looking at. This is really important for brands that offer a wide variety of products or specialty products (like sportswear) that can have different features or uses.



686 Uses Trustpilot Product Reviews

Product reviews can be particularly helpful because often even a one or two-star rating on a product page still gives that product a [higher conversion rate](https://business.trustpilot.com/customer-stories/get-seen-in-search/ann-summers-uses-product-reviews-to-increase-sales-up-to-230). Having a mix of ratings can actually make customers see you as a brand who does not censor their reviews, in turn making them [trust you even more](https://business.trustpilot.com/guides-reports/build-trusted-brand/6-ways-to-make-trust-your-essential-brand-differentiator).

Plus, when shoppers are able to read product reviews and take their own personal needs into account, a lower score isn’t always relevant to them. For example, If they’re seeing complaints about lengthy shipping times and don’t need the product immediately, a lower rating may not deter them.

Not only that, but empowering your customers to leave reviews for specific products provides [fresh user-generated content](https://business.trustpilot.com/reviews/get-seen-in-search/five-ways-product-reviews-can-accelerate-your-business) for that particular page, which can help you rank for [long tail search queries](https://moz.com/blog/long-tail-seo-target-low-volume-keywords-whiteboard-friday) and increase organic traffic.

Learn how Trustpilot can help with user-generated content 

More Product Reviews

Product Reviews On Site

## Emails are more compelling with social proof
Promotional emails are another way they leverage their reviews. By including reviews in their promotional emails, they let their customers speak for them instead of bragging about their own brand. It’s also a great way to serve more personal content to their customers.

686 Reviews in email

686 Reviews in Email

Last but certainly not least — the final way they use Trustpilot reviews isn’t short-term revenue focused, but rather takes the long game approach to make sure they’re engaged with their customers.

Responding to reviews and trying to resolve issues with customers can go a long way. Their social media team has made responding to their customer reviews a big part of how they use Trustpilot and a way to [build a community around their brand](https://business.trustpilot.com/reviews/browsers-to-buyers/how-to-use-brand-affinity-to-unlock-organic-search-opportunities).

Show the world you care, respond to all reviews 

686 Uses Trustpilot to Respond to Reviews

## Results from using Trustpilot
January is one of 686’s busiest months of the year and isn’t typically swayed by any types of promotions or sales. The first year they were using Trustpilot they saw a 50% increase in sessions resulting from organic search while they only had a 11% increase in sessions overall. With their sessions from organic search growing significantly higher than sessions overall, they attribute their success on this critical channel to their decision to switch to Trustpilot.



686 Quote 

Online Marketing Manager

If your business would benefit from better organic search results or stronger trust in your brand across the customer journey, request a free Trustpilot demo below.

How 686 Technical Apparel enhanced their organic SEO with product reviews

TaxSlayer Pro Icon

How TaxSlayer Pro upgraded their B2B ad campaigns with customer reviews 


Learn why TaxSlayer Pro partnered with Trustpilot to build up social proof and show off the great experiences customers have with their software. 

Fast forward to today and this growing company helps preparers to file millions of tax returns every year. Generally speaking, each of TaxSlayer Pro’s customers use the tax preparation software to complete tax returns for their own clients. With that in mind, it’s safe to say that TaxSlayer Pro’s target customers carefully consider which tools they use and which companies they partner with to file that heroic number of returns. 

After seeing how much [Trustpilot reviews helped TaxSlayer](https://business.trustpilot.com/customer-stories/finance-insurance/why-taxslayer-chose-trustpilot-to-leverage-customer-feedback), their DIY filing software, the team at TaxSlayer Pro decided to take the plunge into review marketing and partnered with Trustpilot to show off the great experiences customers have with their software — in turn helping them attract new customers and improving the performance of their paid social campaigns. 

Curious how they did it? We sat down with Sabrina Dean, Director of Product Marketing at TaxSlayer Pro, to get the full story on how Trustpilot has improved their business results. 

TaxSlayer Pro found that Facebook ads with Trustpilot content had 240% net conversions than ad creative without a Trustpilot testimonial or rating. 

TaxSlayer Pro Key Benefits

## Collecting reviews turns satisfied customers into great brand advocates.

As you can probably guess, convincing busy tax preparation businesses (with hundreds of thousands of tax returns on the line) to adopt a new software isn’t always an easy feat. But cutting through the marketing and advertising noise and resonating with prospective customers got much easier once TaxSlayer Pro started to focus on building up trustworthy [social proof](https://business.trustpilot.com/reviews/build-trusted-brand/what-is-social-proof-and-why-is-it-important-for-marketing) around their product. 

Before making use of Trustpilot’s [Review Invitations](https://business.trustpilot.com/features/review-invitations) to jumpstart the process of collecting testimonials and social proof, prospective TaxSlayer Pro customers had only been exposed to marketing messaging from TaxSlayer Pro themselves. 

Sabrina from TaxSlayer Pro says it best: 

Having another layer of third-party validation, and a neutral platform where users can go and express how they’ve been feeling about their experience with TaxSlayer Pro, shows prospective customers out there who might be hesitant to switch that they can trust our product.

TaxSlayer Pro x Trustpilot testimonial

And the reviews rolling in about TaxSlayer Pro are quite convincing. With an impressive 93% retention rate*, the customers who *do* switch to TaxSlayer Pro tend to stay year after year, and eventually become great brand advocates as soon as they’re invited to leave a review. 

It’s safe to say that the Trustpilot platform helps TaxSlayer Pro parlay the words of their happy customers into the perfect messaging for acquisition — especially on paid social. 


## Social proof unlocks new heights for Facebook ad campaigns.

Armed with a wealth of positive reviews about their product, the team at TaxSlayer Pro decided to experiment with highlighting customer testimonials in their visual assets for paid Facebook ad campaigns. 

It wasn’t long before they discovered that ads featuring a Trustpilot testimonial improved the overall performance of the campaign. 


Facebook ads featuring a Trustpilot testimonial saw 240% more net conversions — and 14% lower CPA —than ads featuring lifestyle messaging. 

TaxSlayer Pro improved ad performance with Trustpilot

## Highlighting customer reviews in their website redesign — and email campaigns, too.

Last year the team at TaxSlayer Pro decided to overhaul their website’s design, and they were eager to highlight Trustpilot reviews after seeing how effective social proof had been on their consumer product’s site.

Now when prospective customers visit the website, they see Trustpilot reviews on every single page — whether they’re looking at specific product options or perusing the educational resources available, they have an opportunity to read about the positive experiences of other customers just like them.

TaxSlayer Pro uses Trustpilot reviews on homepage

The marketing team also found that Trustpilot reviews make for a great feature piece in their email campaigns, especially paired with strategic subject lines that offer a double dose of social proof, like “Our customers are processing returns, are you?”.  



TaxSlayer Pro uses Trustpilot reviews and ratings to improve their email campaigns.

Trustpilot reviews in TaxSlayer Pro email campaigns

## When happy customers lead to stronger marketing. 

With their impressive 4.7 star rating on Trustpilot and whopping 93% retention rate*, it’s plain to see that TaxSlayer Pro is heavily invested in their [customer experience](https://business.trustpilot.com/reviews/learn-from-customers/5-reasons-why-customer-experience-is-the-pulse-of-every-business) and overall satisfaction levels of their users. 

This customer-centric approach creates what we like to call a virtuous cycle: by opening a dialogue with their customers through reviews, TaxSlayer Pro can actively monitor customer sentiments towards their product and nimbly respond to feedback, helping them become a better business. From there, customer satisfaction grows — and with it, the volume of positive reviews that can then be used across the digital journey to improve marketing performance. 

Ready to join TaxSlayer Pro and learn about all the ways reviews can improve your marketing and help you become a better business? Request a demo below. 

*TaxSlayer Pro through SurveyMonkey surveyed 757 users of TaxSlayer Pro online tax preparation software from April 1, 2019 through April 17, 2019. 93% of TaxSlayer Pro respondents reported that they continue to use TaxSlayer Pro software after switching.*


LegeAkademiet logo

How Product Reviews increased Legeakademiet’s revenue by 4.43%

A Trustpilot case study on how Legeakademiet used product reviews to boost conversions and increase their revenue.

quote 1

Founder & Partner at Legeakademiet

## How Product Reviews were A/B tested

Legeakademiet worked with their digital marketing agency S360 to conduct an A/B-split test in order to validate that adding product ratings to their website could increase sales. To simplify the test implementation, Legeakademiet chose to implement the product star rating elements, and not the full written reviews which could have boosted sales even further.

One challenge they faced was that they didn’t have product reviews on all products. In fact, they only had product reviews on less than 20% of their products. Even less when the split-test started.

As no one can control which products a customer looks at, and whether or not it has product reviews, we could only measure if the customer could see product reviews, if available, or not at all.


with or without product reviews

This puts the variation with product reviews at a great disadvantage, and the split-test is not an apples-to-apples comparison, but the test went ahead anyway.

## Adding their product rating throughout their customer journey

S360 had some great ideas on how they could add the product rating throughout the customer journey on Legeakademiet’s website.

First of all, they thought adding the product rating on any of the product listing pages would help shoppers find the right product for them. This is both on the product category pages and recommendation elements on both the category and product pages.


The product star rating was added to the product category pages

product reviews product pages

The product star rating was added to the product recommendations on both the product listing pages, and the product pages

product reviews on product recommendations

Second of all, they decided to add the product rating on the product page, just below the price and close to the add-to-cart button, to demonstrate value and create social proof for their own products.

product reviews on page

quote2

Client Lead at S360

Finally, they also added the product rating in the shopping cart, therefore reducing customer doubt and boosting confidence at a crucial point in the customer journey.

product reviews at checkout

## The results: A 4.43% revenue increase

The split test ran for 91 days and initially, as with most split-tests, there was no clear takeaway, but in the last 30 days, the version with product reviews (the straight line) clearly emerged as consistently performing better than the original version without.


Split test results

When we dived into the specifics of average basket size and conversion rate impact, we found the below:

product reviews test results

For both Mobile and Desktop shoppers, the average basket size was about the same or slightly higher, but for Tablet shoppers, it was an impressive 5.39% higher.

When we look at the conversion rate we saw that both Mobile and Desktop shoppers converted about 5% better, and Tablet shoppers about 5% lower.

The net change in revenue was about 5% for Mobile and Desktop shoppers, and just slightly higher for Tablet shoppers.

As 86% of Legeakademiet’s traffic comes from Mobile and Desktop shoppers, they saw a 4.43% revenue increase from displaying product reviews on their website, which is more than a 200,000 EUR turnover increase for them.

Only 20% of Legeakademiet’s products currently have product reviews, and the full reviews were not shown on the product page. This means that as soon as they start getting more product reviews and fully implement them, they should see their revenue climb a lot higher!

## Collecting insights from Product Reviews can help optimise the product selection

Legeakademiet benefits from Product Reviews in other ways too. The business understands that reviews are a form of customer communication, and the team is committed to reading all reviews and replying to any 1-3 star product reviews. This helps them understand what the customers like and don't like, and improve in the long run.

When it comes to optimising their product portfolio, this information is pure gold. Products that are poorly rated are being tested according to the specific feedback given by customers, and it helps Legeakademiet weed out products that they should stop selling, and understand which products, manufactures or categories of products they should get more of or expand to continue to grow and increase customer retention. 

The recent addition of Product Attributes to Trustpilot Product Reviews takes this insight to a new level and Legeakademiet hopes that in the near future, they can incorporate more of their DNA into these ratings by collecting more detailed insights on how the products improve kids’ learning abilities.

## What’s next for Legeakademiet?

With the initial test being such a success, the next steps are collecting more review and product reviews, implementing the written reviews via API on the product pages, and adding Product Reviews to their Norwegian site - Lekeakademiet.no - too.

If you’d like to find out more about how your business can see similar results, request a free Trustpilot demo below.

How product reviews increased Legeakademiet’s revenue by 4.43%

How Setmore uses Trustpilot to create social proof and build trust online 

In this case study, we speak to Jillian Ross, Brand Leader at Setmore, to better understand why the business chose Trustpilot to help strengthen the business and customer connection, and how the team uses third-party reviews to boost its marketing efforts.

With Setmore, brands can connect with their customers and manage all of their appointments through one simple calendar system that gives them the freedom to grow. Their mission is to help brands deliver their magic by connecting businesses and customers. 

With 24/7 customer service, over 1,500 verified reviews, and fantastic 4.7/5 TrustScore, it’s safe to say that Setmore takes its customers’ satisfaction very seriously.

In this case study, we speak to Jillian Ross, Brand Leader at Setmore, to better understand why the business chose Trustpilot to help strengthen the business and customer connection, and how the team leverages third-party reviews to boost its marketing efforts.

## Why Setmore chose Trustpilot to engage with its customer base

Setmore understood the importance of word of mouth before implementing a review strategy. The business was receiving feedback, but had nowhere for it to live. 

“We explored different review platforms but Trustpilot stuck out. We really appreciated how painless it is for customers to leave reviews about a company on Trustpilot, that’s why we decided to give it a go,” explains Jillian.

Setmore started with a free Trustpilot business profile in 2020. After just a few months, the company decided to upgrade to send out more review invitations, and to be able to display their reviews on-site. 

After choosing to switch over to a paid Trustpilot subscription, and including the Invite module, Setmore saw a massive surge in its number of reviews.

## How Setmore displays verified reviews to build trust on-site

When we spoke to Jillian, it became clear that Setmore’s long-term goal is to add the voice of the customer to all marketing channels.

With the Convert add-on Module, Setmore positions Trustpilot reviews front and center on the website’s homepage, within email signatures, and on social channels too.

Setmore shares verified reviews on social media

The business also displays its star rating below the ‘Start for free’ CTA on-site.

The business also displays its star rating below the ‘Start for free’ CTA on its website.

“Showcasing reviews on our site is crucial as we know that people trust people and value what real customers have to say,” says Jillian.

Thanks to Trustpilot’s on-site widgets, Setmore was able to showcase social proof throughout the user journey, and build trust with new website visitors.

Trustpilot reviews can be found lower down on the website’s homepage too.

## How Setmore makes the most of Trustpilot’s tagging feature to learn and improve

Trustpilot has also helped Setmore generate a flood of reviews while enabling the team to engage directly with customers. 

The company responds to every single review, whether positive or negative. Responding to negative reviews is especially important to them, as it’s an opportunity to turn the situation around and learn from past mistakes.

Setmore responds to all types of reviews, whether positive or negative.

“With Trustpilot reviews, you get incredible insight into what your customers love and don’t love, plus what they’d want. It all helps tremendously in guiding our roadmap,” says Jillian.

In fact, Setmore [uses our tagging feature in customer reviews](https://uk.business.trustpilot.com/features/review-tagging) to contribute towards the overall roadmap and make decisions on new features and integrations

“With Trustpilot, we’ve really been able to build relationships with our customers, taking the time to respond to each review.”

If you’d like to give Trustpilot a go for free, just like Setmore did, why not create your business profile today?

It’s quick and easy, just click the link below.

How Setmore uses Trustpilot to create social proof and build trust online

In this case study, we'll discuss why Food Circle Supermarket chose to upgrade their free Trustpilot plan to a paid one, and how that positively impacted their business.

[Food Circle Supermarket](https://foodcirclesupermarket.co.uk/ "Food Circle Supermarket") is not your average retailer. 

Instead of looking to produce more food, they want to try and reduce food waste and the enormous strain it puts on our planet. They do this by selling surplus products from some of the largest snacking brands in the world and help distribute any product that is short dated, overstock, has old branding, or would otherwise be wasted. 

Their business model works well because it’s a win for everyone involved. They’re able to sell the surplus products at a heavily discounted rate and ship them right to their door, saving their customers time and money on the products they need. And they’re able to help brands from having to waste surplus products and deal with the logistical headache that comes with disposing of them. 

## A customer nudge towards customer reviews 
Because their prices are often more than 50% less than what the usual price would be, it was hard for them to be seen as trustworthy to new customers. Many of them just assumed there was a catch or that it was a scam. They actually started using [Trustpilot’s free platform ](https://business.trustpilot.com/signup?cta=free-signup_plans "Free plans Trustpilot")after a customer reached out to them in 2019 and suggested they get a Trustpilot page — specifically because their prices seemed too good to be true! 

By the time they had accumulated around 200 reviews – almost all of which were 5-stars – they realized the impact that positive reviews [could have on their brand reputation online](https://business.trustpilot.com/guides-reports/build-trusted-brand/6-ways-to-make-trust-your-essential-brand-differentiator "The value of a trustworthy brand reputation"). At this point they could clearly see the effect customer reviews had on building trust and they knew that upgrading to a [paid plan](https://business.trustpilot.com/plans "Plans & Pricing") would get them more review invitations and other helpful features. 

## The value Food Circle received from upgrading 
Once they moved onto a paid plan they quickly started to see value in some of the new features they unlocked. With more invitations, more reviews, and better ways to leverage those reviews, their success with Trustpilot grew. 

### More review invitations 
Getting [access to more review invitations](https://business.trustpilot.com/reviews/build-trusted-brand/3-reasons-why-you-really-need-to-get-more-reviews "3 reasons why you really need to get more reviews") was one of the main reasons they upgraded. And within less than a year of upgrading, they went from having around 200 reviews to almost 2,000. For new customers to the Food Circle brand, this means more genuine experiences they can read about to help reassure them that Food Circle Supermarket is a trustworthy brand to spend their money with. 

### Better ways to showcase their customer feedback 
Their new plan also came with better ways to use their reviews throughout their customer journey and highlight the online trust they were working so hard to build. They started by implementing a [live carousel of customer reviews](https://business.trustpilot.com/features/trustbox-widgets "Trustpilot widgets") right on their homepage, to build trust with any new visitors to their site. And with their industry becoming more and more competitive, any additional trust they could convey was a huge help in giving them a competitive edge. 

Food Circle Supermarket website

Food Circle Supermarket site

Since their reviews have been so overwhelmingly positive, they also want to point customers back to their Trustpilot page wherever possible. They started including their rating at the bottom of their emails with a link to direct people to their profile page and point them to all of their positive reviews. 

Food Circle Supermarket email footer

This way – regardless of the email’s call to action– anyone who is on the fence can take a look at the feedback from all of their happy customers and know they’re in good hands. 

With some help from Trustpilot’s [social media tools](https://business.trustpilot.com/features/social-media-tools "Social media tools"), it also became quick and easy to turn customer reviews into an eye-catching social post. 

Every brand knows that coming up with unique content for their social channels is extremely challenging. They’re aware that they need to post on a regular basis to keep up a social presence, even though the majority of branded content is something their audience [doesn’t actually want to see](https://business.trustpilot.com/guides-reports/browsers-to-buyers/the-complete-guide-to-reviews "The complete guide to reviews"). 

Food Circle Supermarket Instagram

Instead of wasting time trying to reinvent the wheel and post the same repetitive posts about their brand, they’ve unlocked a steady stream of visual content — that their customers are truly interested in — and that helps drive sales.

### Integrations to make their teams’ lives easier
For any business, systems that don’t integrate together can create massive headaches for your teams. Food Circle Supermarket uses Shopify, so it was really important that they find a review platform that had an [integration with them](https://business.trustpilot.com/partners/shopify-plus "Shopify + Trustpilot").

As a result, they’re able to add review carousels and widgets to their site in seconds, so there’s no hassle to make changes or adjustments. It’s quick and easy.

### A competitive edge and a meaningful way to interact with their customers 
Although they’re a unique business in a relatively new market, their industry is getting competitive very quickly. Their reviews give them a competitive edge because they have such great feedback from their customers and they’re sharing it wherever they can. 

It also gives their customers a meaningful way to interact with their brand. [When there’s negative feedback](https://business.trustpilot.com/webinars-videos/learn-from-customers/reviews-happen-a-strategy-of-when-and-how-to-respond "Bad reviews happen: a strategy of when and how to respond"), they’re able to take that, resolve it with the customer, and make changes to avoid future customers having the same issues. And for their happy customers, it’s a great way to foster [engaging conversations with the people who matter most](https://business.trustpilot.com/reviews/build-trusted-brand/why-engaging-in-consumer-conversations-can-help-you-build-a-trusted-brand "Why engaging in consumer conversations can help") so they feel heard. 

### Food Circle’s tips for getting success out of your reviews
Along the way there are a few things that Food Circle Supermarket has learned about how to make the most out of your customer reviews. It’s important to leverage your reviews across as many different marketing channels as possible. Because using the voice of your customers can be so much more effective than your own generic ad copy and messaging, it’s important to maximize results from your reviews by replacing your own voice with the voice of your customer.

The other secret to success with reviews is making the most of the onboarding team and asking as many questions as possible. Because there are a variety of uses and benefits to customer reviews, what works for one company may not work for another.

Paul Simpson, Commercial Director at Food Circle Supermarket

Commercial Director at Food Circle Supermarket

## Getting started with customer reviews
Are you wanting to get started but new to customer reviews? [Create a free account](https://business.trustpilot.com/signup?cta=free-signup_plans "Create your free account") and start collecting reviews today. 

And if you’re already using our free platform and are eager to see similar results to Food Circle Supermarket, consider an [upgrade to our standard plan](https://business.trustpilot.com/request-demo?cta=request-demo_plans_standard "Request a demo"). 

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Why upgrading to more invitations and better features was well worth the investment for Food Circle Supermarket

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