Dashboards and Analytics

Analyse. Improve. Repeat.

We’ll crunch the numbers behind your reviews, giving you the insights needed to get the most out of your customer feedback and build a customer-centric business.

Trustpilot Analytics - Dashboards and analytics

Did you know?

Trustpilot gets over 4 million new reviews every month - that’s a lot of content to analyse!


Your HQ for review performance

Get at-a-glance performance metrics and engage with customers all in one place. Monitor review invitation performance and tweak your strategy accordingly to collect more feedback — because more reviews mean more opportunity for ROI.

Trustpilot's Dashboard feature
Performance Data

Dig into your review data

Gauge customer satisfaction in your reviews over time to keep your customers happy. See analytics segmented by review tags to understand performance in areas that best support your business strategy.

Trustpilot's Trustbox Optimizer feature
Organic Reach

See exactly how your reviews impact search

View the impressions, position, and click-through rate your business profile page gets in Google results, and track changes over time. Get the full picture on how your customers find you by viewing the top search terms used.

Trustpilot Organic Reach Dashboard
Trustpilot Analytics

Track and improve your performance on Trustpilot

Are your customers happier today than yesterday? Trustpilot Analytics includes a collection of dashboards to track changes in your performance including ratings, star distribution, number of reviews, and TrustScore.

Trustpilot Analytics dashboard

TrustBox Optimizer

How it works

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1. Select the TrustBoxes you want to test

You can choose Variation without TrustBox and compare this against 1 or 2 TrustBoxes, or you can choose 2 TrustBox variations to compare against each other in a split test.

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2. Configure your settings

Decide what percentage of your total visitors are going to see each variation, or use our default settings for the fastest results.

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3. Implement the code on your website

Implement the TrustBox code snippets on your website, as well as the conversion tracking code. Then position the TrustBoxes where you want them on your site.

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4. Monitor your test results

We combine the impression and conversion events to analyse how the different variations impact your conversion rate and revenue

uShip's blue logo on transparent background

“My favorite feature on Trustpilot - as far as a data nerd - I’d have to say the Dashboard and also the statistics module. It’s a place you can very quickly tap into what’s going on with your feedback and not only have a lot of stats and understanding at your fingertips . . . but it also makes it really easy to dial in to exactly what’s happening.”

Nathan Reid, uShip

uShip's promo photo of a delivery man

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Dig in to your review data today

Request a demo

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