Trustpilot Data Solutions, powered by TrustLayer™

Embed rich consumer sentiment and trust signals into every strategic business decision, with data solutions built on TrustLayer™, an intelligence layer that embeds trust everywhere to provide a deeper layer of insight beyond surface-level metrics.

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Trusted data from the largest and fastest growing customer feedback platform

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350+ million

reviews on Trustpilot.com

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1.25+ million

businesses globally with Trustpilot reviews

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63+ million

monthly active users

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160K+

reviews written every day on Trustpilot.com

Advent Case Study: How Trustpilot data drives value creation

Hear from Jesse Thomas, Global Head of Data Science at Advent, on how his team uses Trustpilot data powered by TrustLayer™ to benchmark markets, track portfolio health, and surface early risk/opportunity signals to influence investment decisions.

Get in touch to discuss how Trustpilot data can help your business.

Understand trends to set new ones

The Impact of U.S. Tariffs Pricing Strategies

When U.S. tariffs hit Chinese retail platforms, consumer sentiment shifted fast. Our analysis of 3,300+ reviews uncovers how price perception and trust were reshaped almost overnight.

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Black Friday 2024 Key Themes and Trends

Black Friday 2024 saw record consumer engagement, but reviews reveal a different story behind the holiday rush. Our analysis uncovers the hidden patterns shaping spending, sentiment, and operational risk.

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European Heatwave's Influence on Consumer Behaviors

As Europe sweltered in record heat, consumer demand for air conditioning soared, while ratings plunged. Our analysis uncovers what rising temperatures revealed about sales, service, and operational resilience.

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The State of Online Reviews 2025

A comprehensive look at Trustpilot’s global review ecosystem, covering growth trends, industry and regional coverage, user engagement patterns, and how reviews power real-time insights for businesses, investors, and AI systems.

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Trustpilot Data Solutions powered by TrustLayer™

TrustLens

Visualize millions of raw consumer feedback points into clear, actionable intelligence. Our interactive platform provides instant insights, helping you explore sentiment trends, uncover correlations, and benchmark performance of brands and companies.

TrustSignals

Drive customer purchases by embedding key trust signals—star ratings, review counts, and sentiment scores—directly into your products. Our easy-to-integrate solution builds instant confidence at every touchpoint.

TrustSource

Access Trustpilot reviews and business data in the rawest form and incorporate directly with TrustSource to power deep analysis, market research, and competitive intelligence. Uncover trends, benchmark performance, and spot emerging risks or opportunities with unmatched scale and historical depth.

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Embedding trust across industries

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Investments

Gain real-time insights on portfolio companies, benchmark competitors, and spot risks before they hit the market, trusted by firms like Advent and Felix Capital to power investment decisions.

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Consulting

Deliver strategies grounded in independent, real-time data. Benchmark markets, validate recommendations, and track sentiment shifts, trusted by firms like BCG to give clients actionable, evidence-led advice.

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Risk Intelligence

Detect reputational and operational risks before they escalate. Track sentiment shifts, market events, and competitive signals in real time to protect portfolio health and inform critical business decisions.

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Social Listening

Track what customers are saying in the wild, beyond your own customer insights and surveys – for a reality check from the outside.

Leading the discussion on trust in a future with AI

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TechRadar

Our take on why trust and transparency matter more than ever in the age of AI commerce.

Read now

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Web Summit

Exploring why trust must be built into the platforms and systems shaping decisions across industries worldwide.

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In conversation with Salesforce

We discuss how reviews and AI insights help businesses create a unified, trusted customer experience.

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London Tech Week

“If AI is going to make choices for us, it needs to reflect us.” Hear how Trustpilot brings real human voices into those decisions.

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Get in touch

Learn more about Trustpilot Data Solutions, powered by TrustLayer™

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