Trust is your best policy
Power AI discovery with the real-world feedback that translates complex policies into a clear choice for consumers.
Trusted by Insurance leaders across the UK and worldwide
Lead the next era of insurance discovery
Establish authority
Today’s consumers use AI to navigate the insurance market. We turn your real-world feedback into the data that ensures your brand is recommended in AI-driven search results.
Differentiate beyond the comparison site
In a price-sensitive market, trust is the real tie-
breaker. Layer a quality narrative over your
premium to ensure consumers choose your
reliability over a competitor's price point.
Demonstrate Consumer Duty excellence
Use the world’s largest open feedback platform to meet FCA requirements. Show regulators and consumers alike that you are acting in good faith by transparently monitoring and responding to every outcome.
UK Insurance Insights Report 2026
Is unclear communication costing you customers?
Unclear policy rules lead to unexpected claim denials, which in turn causes 70% of the negative claims reviews
in the UK insurance market. When automated journeys leave consumers confused about policy details,
it damages your public reputation and hurts your visibility in AI search.
Read our full report, built on 446,000 UK consumer voices, to see how transparent brands use
clear communication to protect retention.
Customer success stories
Achieved a 57% conversion rate by integrating real-time trust
signals into their acquisition funnel.
Increased conversion rate by 30% overall
since adding widgets to their website.
“While we previously worked with Reviews.io, we chose Trustpilot because it’s highly trusted and widely used in the UK. It’s the go-to platform for reliable, honest reviews, offering independent validation that enhances consumer trust - critical to our strategy for driving engagement and managing our reputation.”
Karen Jophy, Brand Manager, Go Compare
Built for enterprise scale and transparency
Connect your ecosystem
Seamlessly sync with Zendesk, Salesforce, and Guidewire to resolve claims faster and capture the "good outcomes" data required for robust UK regulatory reporting.
Enterprise-grade security
SOC2 Type II, GDPR, and ISO 27001 compliant. We protect your brand data as rigorously as you protect your policyholders under UK data standards.
