Harness trust for growth
Stand out in a climate of AI-driven discovery. Trustpilot helps you
build, scale, and activate the trust you need to grow your business.
Is your brand visible in AI search?
The way consumers discover and choose brands has fundamentally changed.
Consumers rely on what is said about your brand, products or services by their peers, over any claims you make. Your reputation is owned by your customers, and in this new trust economy, public proof is crucial to your growth and success.
A lack of visible, public proof means your brand is harder to find, and creates hesitation for buyers - directly impacting revenue. The switch from traditional search to zero-click AI search means consumers often make choices without ever visiting your website.
That’s why visible, third-party trust signals are now central to how brands are discovered. They’re not just good for public credibility, they’re key to your Answer Engine Optimization (AEO) strategy and visibility in AI-generated answers.
90% of executives believe customers highly trust their companies but only 30% of consumers actually do.
40% of consumers stopped buying from a company because they didn’t trust it.
58% of consumers now replace traditional search with Gen AI tools for product or service recommendations.
Consumers are 72% more likely to trust and buy from a brand with a good Trustpilot score.
Win and retain more customers
Be discoverable and drive higher conversion
Differentiate your brand in a crowded market by using real customer stories as proof of quality and credibility. Trustpilot reviews and ratings improve SEO and AEO, and lift conversion rates and engagement across paid and organic channels.
Make your customer experience (CX) a differentiator
Prove that your excellent CX isn't just a claim - it’s a public differentiator. By embedding Trustpilot ratings and reviews, you can publicly validate your brand promise, which helps earn trust and build lasting loyalty.
Reduce reputational risk
Proactively manage your online reputation by monitoring and responding to real-time feedback. Our platform provides early warnings to help you address negative sentiment before it spirals into a crisis, demonstrating transparency and accountability to your customers.
Make better decisions with Trustpilot
Go beyond traditional customer metrics
While metrics like NPS and CSAT are valuable, they are often a limited snapshot that miss the deeper “why” behind customer sentiment. This data is also locked inside your organisation - invisible to your next buyers. Trustpilot provides a continuous, up-to-date stream of insights, revealing what your customers care about in their own words. This helps you make faster, more agile decisions about messaging, product development, and customer service. And helps you build public trust - driving your growth.
Uncover insights to differentiate
Go beyond traditional research to get a real-time update on what truly matters to your customers. Uncover market trends and sentiment, and identify where your competitors fall short. Use this intelligence to strategically reposition your brand, differentiate based on actual buyer sentiment, and gain market share by addressing customer needs better than anyone else.
Align teams with a shared source of truth
Break down internal silos by providing a centralized, independent source of customer truth. This aligns teams from marketing to operations to ensure internal efficiency, and a more consistent and connected journey for your customers.
Customer reviews as an engine for growth
Being discoverable in AI search
Drive your AEO strategy with authentic and validated third-party reviews favoured by LLMs and answer engines to help ensure you show up effectively where it matters most. With over 330 million unbiased reviews, unmatched growth and domain authority, and absolute independence, AI systems are favoring Trustpilot to represent you and recommend you.
Trust signals for all channels
Easily embed Trustpilot ratings, stars, and review snippets in ads, search results (Google Seller Ratings), and on-site with TrustBox widgets to increase conversion rates and lift brand trust.
Automated review invitations
Proactively invite all customers to leave verified reviews, ensuring your public reputation accurately reflects the overall customer experience, not just the loudest voices. Integrate with your existing tools (like CRM, e-commerce, and CSAT platforms) to embed invitations at the most relevant customer touchpoints.
Actionable insights
Gain near real-time, qualitative customer, market, and competitive insights with dashboards, sentiment analysis, and thematic tagging that helps you surface trending issues and opportunities.
The Trustpilot advantage
Unparalleled reach and scale
We're the world's largest independent platform for customer feedback, with over 330 million reviews across 1.25 million businesses. We add 190,000 new reviews every single day.
Enhanced AEO
Our unmatched domain authority and showcasing of customer sentiment means we help you build visibility and become discoverable in AI search. This gives businesses with a strong and representative presence on our platform a significant advantage in the B-to-AI world.
Most trusted independent platform
We’re open, not controlled by businesses, and we rigorously check 100% of reviews for authenticity, preventing 4.5 million fake reviews in 2024 alone.
Unique insights
We offer unmatched customer and market intelligence. With our scale, you don't just collect reviews; you understand sentiment, benchmark against competitors, and identify actionable insights to continuously improve your business performance.
Seamless integrations
We get you up and running quickly with pre-integrated solutions into your existing tech stack and a
powerful API, allowing you to automate review invitations and respond to reviews where you already work,
centralizing insights without needing another UI
Customer Story
+4pp lift in brand confidence
is what AO’s 750,000 Trustpilot reviews have been instrumental in delivering.
“We use Trustpilot scores, reviews and trends to manage and measure all aspects of customer service and inform our propositions.”
Vicky Monk, Group Brand and Marketing Director, AO
Industry-wide impact
We help leading brands in every industry build a competitive advantage with trust.
See how Trustpilot can help your business thrive:
Retail
Increase conversions, build loyalty, and manage reputation across thousands of products and locations.
Financial Services & Insurance
Build credibility, differentiate, manage reputational risk, and address customer concerns.
Business Services
Demonstrate expertise and credibility to win new business and retain clients.
Transport & Logistics
Manage customer expectations and prove reliability across complex, multi-touch journeys.
Software & Technology
Showcase product value, benchmark against competitors, and provide social proof to drive adoption.