Review Insights

Make data-driven decisions

Dynamic and practical insights delivered by artificial intelligence. Uncover big picture trends within your reviews. Start doing more of what’s working, and less of what’s not.

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Did you know?

Review Insight’s machine learning model gets more intelligent with each review. After analyzing more than 100 million, it delivers some pretty smart insights.

Sentiment Analysis

Zoom in for the big picture

Our AI engine does the heavy lifting to highlight and identify positive, negative, and neutral customer sentiments within your reviews. Gain an understanding of how each aspect of your brand is perceived now and over time with sentiment scores for different topics.


Categorized feedback

Review Insights sorts and categorizes clusters of words and phrases within your reviews into topics, giving you a deep understanding of what your customers are passionate about.

TrustScore forecast

Look ahead to your future success

Explore how today’s review activities could shape your TrustScore and experiment with different scenarios to see how changes in your review volume and ratings could shape your TrustScore in the next year.

How it works

1. Collect Reviews

Use our review invitation tools to gather an ongoing stream of reviews from all of your customers, never missing out on feedback.

2. Our AI engine sorts and analyzes your customers’ feedback

Built to save you time and provide more value from your reviews, our ever-learning AI categorizes topics in your reviews and identifies customer sentiment around them.

3. Use your learnings to create better experiences

Dive deeper into your feedback, and discover what your customers are thinking. Validate business decisions and focus on areas that will give your customers what they truly want.

Read how uses an AI to analyze over 4.000 reviews each month.

Read Staysure’s case study

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Your HQ for review performance

Get at-a-glance performance metrics and engage with customers all in one place. Monitor review invitation performance and tweak your strategy accordingly to collect more feedback — because more reviews mean more opportunity for ROI.

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Review Tags

Segment your feedback

Organize your reviews with the tag identifiers that work best for you, like location, sales agent, or vendor. Use them to create highly targeted website widgets on specific pages, or to dig even deeper into your review analytics and insights by key topics.

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Service Reviews

Join the conversation

Every two seconds, a new review is written on Trustpilot’s consumer-facing site. Collecting reviews on Trustpilot gives your current and future customers a place to learn about fellow shoppers’ experiences with your business.

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Want to see which review invitation method is right for you?

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