Review Insights

Make data-driven decisions

With the right tools, your customer reviews can provide the practical insights you need — so you can do even more of what’s working and less of what’s not.

Trutpilot Review Insights

Did you know?

Trustpilot's AI has analyzed more than 34 million reviews and discovered 87 million customer sentiments.

Sentiment Analysis

Understand how your customers really feel

Our artificial intelligence engine does the heavy lifting to highlight and identify key customer sentiments in your reviews, so you can get perspective on where you’re doing great, and what could use a little more attention.

Trustpilot's Sentiment Analysis tool
Review Topics

Monitor your progress

Machine learning sorts all of your reviews and categorizes customer sentiment by our default options — or your own custom review topics — so you can monitor any changes to customer satisfaction in the areas that are most important to your business.

Industry Topics in Trustpilot's Review Insights tool
From 4 to 5-star reviews

Go from good to great

By identifying and analyzing negative feedback within your 4-star reviews, you’ll quickly figure out how to turn customers into brand advocates — and address small pain points before they become real problems.

Trustpilot's evolution in sentiment insights

How it works

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1. Invite customers to share their feedback with a review

Reviews are the simplest form of conversation with your customers. That conversation will not only strengthen their loyalty, but it will also help you learn how can you make your product or service better.

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2. An AI automatically sorts customer feedback to specific topics

Our AI is built to save you time and effort, make you more productive, and provide you with support to improve your business.

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3. You will receive a report if there is an emerging trend

You can dive deeper into each topic to make proactive decisions that will benefit your business. But, in case you don’t have time for analysis, we will provide you a report on important issues and emerging trends.

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Read how Staysure.co.uk uses an AI to analyse over 4.000 reviews each month.

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See how your customers feel in real time. Track your review collection rates, change in TrustScore, impressions of your brand, and traffic to your profile.

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Trustpilot Review Tagging feature
Review TagsSegment your feedback

Find key insights for your business with Tags. Tagging lets you categorize your ratings and reviews by employee, team, branch, vendor, sentiment, or any category that relevant for your business.

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Service ReviewsJoin the conversation

Service reviews tell the story of your customers’ overall experience with your company. They show up in organic search results, and verified Trustpilot reviews also help build your Google Seller Ratings.

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Find out what your customers really think of your business.

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