How to make customer satisfaction your key differentiator
Whether the buying decision is large or small, the way a customer feels about your brand matters more and more, and can be the deciding factor on whether or not a customer ultimately decides to buy from you.
Managing your reputation and understanding how and why customers feel the way they do about your company takes a customer-first approach. By considering your customers in nearly all aspects of your business, you’re ensuring all decisions are being made to accomplish the same goal: making customers happy and keeping happy customers.
In the mortgage lending industry, customer trust and satisfaction is an absolute. Prospects coming to mortgage lenders are making a major life choice and they can’t afford to make the wrong decision. With such an intimate and life-changing opportunity, how a customer feels about a mortgage lender should be considered across an entire company. This kind of thinking is what led HomeBridge, one of the top 10 mortgage companies in America to come to Trustpilot to start collecting reviews.
HomeBridge adopted a customer-first strategy and identified three major goals:
- Establishing credibility with clients
- Streamlining customer success processes
- Track benefits accrued from an improved reputation
Learn How Trustpilot Can help You Increase Your Organic Search Traffic
By working with Trustpilot to automate their review collection, HomeBridge was able to learn from their customers’ feedback, improve their service, customer experience, and also gain tangible benefits such as an increase in traffic and an improved reputation.
To learn how HomeBridge was able to achieve success this way, check out the recorded webinar below!
Quick eCommerce Tips for the Holiday Season
This article was written by Olivia (Livvy) Marsh, our Customer Marketing Coordinator.
For online retailers, the holiday season is the biggest sales season of the year providing plenty of opportunity to increase traffic, improve conversion rates, and leverage customer feedback. But how can businesses ensure they’re doing all they can to make the most of these opportunities?
Throughout the entire customer journey - from search to sale - there are strategies you can implement to increase site visitors, reduce cart abandonment, and encourage customers to choose your business over the competition.
Circle of Trustpilot: How do I increase my response rate?
Thanks for tuning into the Circle of Trustpilot-- our video blog series brought to you by our Customer Onboarding Team. As the Trustpilot network continues to grow, our goal is to make sure that everyone can optimize the benefits of working with Trustpilot and collecting customer feedback.
Our goal is to provide you with tools, tips, and tricks to best take advantage of our service. Today’s video covers one of our most frequently asked questions: How to increase review response rate when sending out feedback requests.