Platform Safeguards

Your brand is safe with ours

Custom fraud-detection software and a full-time Content Integrity Team help protect your brand and the Trustpilot platform from fake reviews

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Did you know?

Trustpilot has a global Trust and Transparency team of more than 50 people.

24/7 fraud detection

Intelligent fraud detection software

A vast majority of Trustpilot reviews are genuine and a reflection of a real buying experience. But fake reviews do exist, and we have a tool to find them. Our custom-built software runs 24/7 helping to detect suspicious reviews and remove those identified as fake.

Trustpilot's 24/7 fraud detection robot
Trustpilot's reported review response
Dedicated experts

Real people working alongside smart tech

Our global Content Integrity Team works with our fraud detection software to take action against fraudulent behavior or misuse of our platform. If you flag a review, they’ll investigate it.

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Community whistleblowers

Backed by the power of community

On Trustpilot, everyone can flag reviews. Both companies and consumers can identify what they don’t believe meets our guidelines. Anyone with information about fraud or misuse of our platform can contact us directly and we investigate.

See what happens when people flag reviews

Trustpilot's whistleblower tool
Trustpilot compliance to EU Regulations
Establishing industry standards

Preparing for the Internet of tomorrow

As one of the world’s biggest online review communities, we work internationally to help establish standards that safeguard consumer interests. We also work systematically with third-party sites to remove ads for soliciting reviews.

How it works

"There's never a dull moment, and each and every case we handle is different."

Robert Munk
Global Director of Content Integrity

Who is Trustpilot Content Integrity?
Corporate photo of Robert Munk, Trustpilot's Global Director of Content Integrity

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Trustpilot's flagging functionality
Flag and report reviewsFind Reviewer

Don’t recognize a reviewer? No worries. You can use the Find Reviewer tool to identify the customer and hear more about their experience. We also provide clear guidelines so companies and consumers can report what they believe are false reviews.

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Trustpilot Review Tagging feature
Review TagsSegment your feedback

Find key insights for your business with Tags. Tagging lets you categorize your ratings and reviews by employee, team, branch, vendor, sentiment, or any category that relevant for your business.

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Reply to Trustpilot Reviews illustration
Customer engagememtRespond to Reviews

Write back to your customers to thank them, solve issues, and show the world that you genuinely care about your customers. Trustpilot makes it easy to keep up with all your reviews with notification emails and smart integrations.

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Interested in learning more about Trustpilot’s platform safeguards?