Integrity matters - yours and ours
Custom fraud-detection software and a full-time Content Integrity Team help protect your brand and the Trustpilot platform from fake reviews
Did you know?
Trustpilot has a global Trust and Transparency team of more than 50 people.
24/7 fraud detection
Intelligent fraud detection software
A vast majority of Trustpilot reviews are genuine and a reflection of a real buying experience. But fake reviews do exist, and we have a tool to find them. Our custom-built software runs 24/7 helping to detect suspicious reviews and remove those identified as fake.
Real people working alongside smart tech
Our global Content Integrity Team works with our fraud detection software to take action against fraudulent behavior or misuse of our platform. If you flag a review, they’ll investigate it.
Backed by the power of community
On Trustpilot, everyone can flag reviews. Both companies and consumers can identify what they don’t believe meets our guidelines. Anyone with information about fraud or misuse of our platform can contact us directly and we investigate.
Establishing industry standards
Preparing for the Internet of tomorrow
As one of the world’s biggest online review communities, we work internationally to help establish standards that safeguard consumer interests. We also work systematically with third-party sites to remove ads for soliciting reviews.
How it works
"There's never a dull moment, and each and every case we handle is different."
Global Director of Content Integrity