Leveraging your best marketers: Implementing a customer advocacy strategy
Your customers are more important than you think. Yes, ultimately, they’re responsible for your company’s success. After all, what is a company without any customers? But your customers have a lot of power and can make an impact beyond revenue. Companies have recently begun to realize how to tap into that potential.
We’ve dedicated an entire infographic on how customer reviews can be used to benefit a business, but reviews are only a subset of customer advocacy marketing - a strategy that utilizes customers across multiple marketing channels.
Customer advocacy is best exemplified by the advent and adoption of social media among all brands, large and small. A strong social media presence has proven to be a major asset for brands. When customers take the time to talk about your product or service in a good light, other potential customers listen because they may be looking for a brand with a reputation they can trust.
To learn how to start implementing a customer advocacy strategy and learn from the brands who have succeeded doing so, check out a recording of our webinar below. The slides are also available via the embedded Slideshare under the video as well.
Marketing & Reviews 101: Leveraging your reviews across channels
In today’s consumer era, social proof has established its place in the customer journey and has started developing its importance at a rapid pace.
In fact, it's growing so fast that it has now become essential for companies to implement social proof into their omni-channel marketing strategies. Indeed, online customers feel much more comfortable purchasing from a store when presented with evidence that others recommend it.
That’s why in this insightful webinar, two Trustpilot experts share some key concepts that you can start implementing immediately in order to power your business forward.
Watch the recording today, and learn how you can share your customer’s voice across all channels, including social media, to boost confidence and reduce scepticism.
Be part of the trends changing Private Label E-commerce
Whether you call it ‘private label’, ‘white label’, ‘own brand’ or ‘store brand’, there’s a vast and exciting online market waiting to be tapped.
Established brands have been able to get by on little more than their reputation for years. We all trust that Coca-Cola is “the real thing”, we’re “lovin it” when it comes to McDonald’s and “Americans spell cheese K-R-A-F-T”, but private labels are gaining - fast. The economic downturn - coupled with some very good marketing - has helped these private labels brands establish a foothold on the street.
By why hasn’t this success transferred online? The internet should have created a level playing field, but the same big voices are just replicated online instead.
However, assuring trust and transparency through product reviews, is giving private labels the boost they need online, ensuring a fair fight with the big shots.