Drive business trust and growth with the power of reviews
Write a Review Week is the perfect opportunity to tap into customer feedback as a powerful strategic asset for growth. Get ahead of the holiday season by treating your customers as the source of your competitive edge.
Giving your customers the mic this Write a Review Week
What role can a review play in your business strategy? The answer is simple: What starts as one review quickly becomes a real growth driver.
Reviews influence 93% of American consumers’ purchasing decisions – they want reassurance before they buy. While 42% of consumers in the U.S. place as much trust in online reviews as they do a word-of-mouth recommendation, this increases to 91% among 18 to 34 year olds. So, for the next generation of consumers, visible proof is even more important. Your customers are looking for reassurance, and the most trusted source of reassurance is the authentic voice of other consumers.
How can you get the ball rolling, and provide this tangible proof? You’re in luck: This October 20th to 24th, we’re launching Write a Review Week in partnership with National Today as a cultural moment to celebrate transparency and give customers the mic. It’s a great opportunity to call for more authentic voices and build customer trust.
How can your business get involved?
Make use of unlimited review invites
During Write a Review Week, Trustpilot is removing invitation caps for all U.S. businesses - both free and paid - in order to help you collect as many authentic voices as possible. Take advantage by automating invitations if you haven’t already. According to Trustpilot’s own data analysis, 94% of companies that get most of their reviews via automated invites are rated either ‘excellent’ or ‘great’, and actively inviting customers to write reviews leads to a higher average TrustScore compared to companies who rely on organic reviews alone. So, if you are already set up, make sure to invite every customer to review you.
Engage your audience on social media
We’re providing ready-made social assets to get you started. After all, your customers are looking to your social media channels for signs of trustworthiness – approximately 1 in 3 users turn to social media to learn about a business or brand according to SproutSocial. Take this chance to engage your audience directly, show you are keen to listen to their point of view, and develop the relationship with your customers.
Skip ahead, and make the most of the week by downloading our asset kit
Otherwise, read on to learn more about maximising this opportunity for your business.
Why reviews matter: Reviews as a trust engine in a noisy landscape
Reviews are no longer just a nice-to-have – they’re central to business performance. There are two big reasons why reviews matter: They help cut through the noise for discoverability, and they directly impact the likelihood of a purchase.
Generative AI has changed how people search and shop: 58% now use AI tools in place of traditional search engines when choosing products and services according to Capgemini, 2025. But trust in AI is still low: only 46% of consumers globally are willing to trust in AI according to KPMG, 2025. This is a risk for businesses, especially when trusted brands see a 1.7x increase in purchase likelihood according to Qualtrics, 2025. Shoppers want to hear from people like them before they commit to a purchase.
Add in wider financial pressures and the upcoming holiday shopping season, one thing is clear: Authentic voices matter. Write a Review Week is your chance to harness this trust engine at scale ahead of the holiday rush.
We’ve heard from companies like Faye, a disruptive insurtech-meets-fintech brand, who use Trustpilot to gather reviews. As of September 2025, they have a 4.8 rating on Trustpilot. They showcase this Trustpilot score on their Meta ads, which have generated an APV of 20% above average compared to other Faye ads on the platform, and a 25% above average return on spend. Backed by a 60% jump in the number of referrals from Trustpilot through to Faye’s website, it shows that reviews can help convert browsers into potential buyers. Starting with a single review can build up over time to real, tangible results for your business.
What can you expect this Write a Review Week?
Here’s where it gets exciting: How your business can get involved and maximize the impact of trust from your customers. During Write a Review Week, you can build a constant stream of feedback by encouraging customers to leave a review, day by day.
As part of the Coalition for Trusted Reviews, we’re here to help you make the most of your review gathering this October over the course of the week. Here’s what you can expect:
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From October 7th - October 31st: Unlimited invitations to all USTrustpilot for U.S. businesses on Trustpilot using automated invitation methods.
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During October 20th - October 24th, Write a Review Week: Trustpilot will encourage consumers to leave reviews for recent experiences, and we encourage you to do the same.
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After the week: We invite businesses to respond to recent reviews and put feedback into action.
Building trust is a team sport: Industry leaders are stepping up to amplify the message during the week, proving that authentic reviews are what build the credibility needed for a business to thrive across every sector.
Write a Review Week: Tools for businesses to maximize engagement
To make it easy for you to join in, we’ve created a Write a Review Week asset toolkit. Inside this you’ll find:
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Social media graphics to help promote the week on your own channels
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Email templates to encourage customers to leave a review
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Suggested copy and visuals for your website and newsletters
Use these assets to invite your customers to share their experiences and help others make confident choices.
Key takeaways
Write a Review Week is an opportunity for your business. Trust is fragile, but it’s also actionable. That’s why Write a Review Week is more than just a campaign – it’s a rallying cry for businesses to invite feedback, listen, and show they care. By leaning into authentic customer voices, you’re not just building trust; you’re building resilience, loyalty, and growth for the long-term.
Mark October 20th–24th, 2025, in your calendar. Invite your customers to write reviews. Join the movement that’s putting trust back at the center of commerce.