AI search has changed the rules of the game.

Customers no longer just enter search queries and scroll through results—they ask questions, and the AI decides. Therefore, your brand's visibility is no longer just a matter of ranking, but above all, a matter of trust. For marketing leaders, this shift is a reality: AI systems recommend brands or overlook them—often before a single click occurs. Success doesn’t go to the brands with the biggest budgets, but to those the AI trusts. This trust stems from real human experiences. In this masterclass, Trustpilot shows what has changed due to AI search and what marketers should do now to sustainably secure their visibility.In addition, Klarna CMO David Sandström explains how the fintech company uses 500,000 reviews for real-time analytics and is preparing for AI-powered search.

In this Masterclass you will learn

• what role trust and data play in the age of AI,

• what specific steps companies can take today to remain visible and relevant in the future,

• and how Klarna uses customer feedback as a strategic tool.

Speaker

⭐ Uta Ernst-Diarra, General Manager DACH at Trustpilot
⭐ David Sandström, CMO at Klarna