AI commerce 2026: AEO, real-life cases, and data-driven strategies for scaling your business

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60% of searches today do not generate any clicks: AI responses satisfy users directly on the results page (Forbes 2025). This means one thing: visibility no longer depends solely on traffic, but on the ability to be chosen by algorithms and users.

Generative search, AI Overview, and AI assistants are changing how brands are discovered, evaluated, and preferred. To grow in 2026, it is no longer enough to intercept demand: you need to monitor responses, build trust, and activate data-driven levers. In this exclusive webinar, Fattoretto Agency, Trustpilot, and Next2Ad combine their expertise to offer a concrete, strategic, and applicable vision of AI Commerce, with real-life cases and frameworks already tested on the market.

What you will discover:

• How to control AI Overview and response engines, identifying new opportunities for visibility.

• The role of reviews and trust signals in AI-driven purchasing decisions.

• A data-driven framework for scaling performance in a competitive environment dominated by AI.