Unleash the power of trust in health & beauty

Show your customers that you are a trusted company in the health & beauty industry and increase sales with help from the world's most powerful review platform.

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+ 37%
Company profile views
+ 21.5%
Increase in reviews
+ 8%
Increase in organic reviews

Based on global data from the top 50 viewed Health & Beauty accounts on Trustpilot. 17 April 2020 - 17 May 2020 compared to the previous 30 day period

Ready to dive in?

Check out this webinar

And learn about the cost of fake reviews and counterfeits in the Healthy & Beauty sector

Build a trusted brand

Read the report to learn:

  • How consumer behavior is changing amid COVID-19
  • The most trusted sources of information for health and beauty products
  • The astonishing amount consumers feel they waste on health and beauty products due to fake reviews

Did you know? 55% of people surveyed are spending more on health products since lockdown.

Read the report
Health and Beauty industry page - 2020 Consumer report

Listen to your customers

This infographic highlights some of the key findings from consumer surveys carried out in the US and the UK.

Did you know? 25% of people surveyed are spending more on beauty products since lockdown.

See the infographic
Healthy and Beauty industry page - London Research Infographic

Perfume Click

"We have partnered with Trustpilot for many years, and is great that our customers have an independent medium to voice their views. We use the reviews to increase our CPC and SEO campaigns.”

Deane Brooks, Director


"Trustpilot is a great platform to obtain immediate feedback from our customers. Just within a few days, we are able to find out how our customers rank our services and products. Especially, during these uncertain times, we are able to stay proactive. If necessary we can respond to the changing environment and customers’ needs in a timely and effective manner. In addition, we can gather valuable market information and compare our position on the market to our direct and indirect competitors. We can also see how our presence on Trustpilot attracts new customers. It provides them with extra reassurance that we are a reliable company that values high quality and is focused on continuous improvement."

Karolina Intek, Founder, CEO

Case Studies

Pharmacy2U patient trust customer reviewsPharmacy2U

In this case study we interview Ollie Walker, CRM and Brand Manager at Pharmacy2U, to better understand why they chose Trustpilot reviews to help put customers at the of everything they do, and how they leverage trust and customer feedback throughout the business.

healthy lifestyle letsgetchecked and trustpilot reviewsLets Get Checked

Read this case study to see how, since going live with Trustpilot in 2017, the business’ Trustpilot rating has improved from a great 8.7, to an amazing 9.6/10. It has been achieved by listening to and learning from the voice of the customer, and turning great and constructive feedback into consumer insights.

zhou nutrition supplements reviewsZhou Nutrition

Zhou Nutrition know people care deeply about what they're putting in their bodies (as they should!). For a wellness and nutrition company, trust is the most important component of customer relationships. See why they chose Trustpilot reviews to hear how the business leverages reviews to improve and innovate.

Did you know?

Trustpilot is one of the world's most popular websites - with an Alexa ranking of 386 in February 2020

Ready to grow the trust in your brand?

Sign up for a personal Trustpilot demo today.

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