Building trusted customer relationships with Trustpilot
Since using Trustpilot, Noukie’s have considerably improved the way they work: the team understands how important it is to see things from the customer’s point of view, and the brand has found that reviews are a great way to identify the needs and wants of their customers.
Amaury explains: “Most of our customers are new mums or pregnant women, so it’s very important for them to get third-party validation when they shop with us. Reading reviews from other customers really reassures them throughout the buying journey, and also helps them to pick the right products.”
To build trust at key touchpoints of the journey, Noukie’s showcase their reviews and TrustScore in a number of different places. Reviews can be found on the retailer’s homepage, on product pages, as well as at checkout.
Noukie’s also share their stellar TrustScore in their email signatures, and in digital marketing campaigns. In fact, since obtaining Google Seller Ratings thanks to Trustpilot reviews, they’ve seen their traffic grow considerably, and their conversion rates skyrocket too.
Finally, Noukie’s like to share flyers with their TrustScore both in-store and inside customers’ parcels.
Delivering great customer experiences
But that’s not all Noukie’s do. Their marketing team has recently started using reviews to improve product descriptions, product shots, and any product-related issues customers might have had in the past.
They’ve also recently renamed their customer service team to “Customer Happiness”, and work hard on making sure the team is constantly trying to learn from feedback.
In fact, they’ve recently been focusing on delivering better customer experiences. About 9 months ago, Noukie’s had a great 4/5 TrustScore, and decided to start spending more time identifying key areas of development and working towards better customer service. Today, Noukie’s have reached an incredible 4.5/5 TrustScore from over 5,600 reviews.
“Overall, Trustpilot has been a great tool to help us develop the eCommerce side of the business. It’s also been amazing at helping us grow our community and improve customer retention, customer satisfaction, and communication,” explains Amaury.
If you’re looking to learn from feedback and deliver better user experiences just like Noukie’s do, just request a free Trustpilot demo below.