The Importance of Trust in Online Education and E-Learning
Digital platforms are rapidly redefining the world’s notion of education. The e-learning industry is set to triple in the next decade, and online education programs are growing faster than ever.
But in today’s digital age, consumers have no shortage of options when it comes to choosing the right online learning platform for their needs, and standing out from the competition is becoming more and more challenging in the training and education sector.
To better understand the industry’s current state, we surveyed over 2,000 customers from the U.S. and U.K, and wrote a report with the findings.
In ‘The Growing Importance of Trust in Online Education and E-Learning’, you will learn:
- Where and how consumers find trust
- What consumers expect from e-learning programs
- How reviews and ratings impact consumers' decisions in this sector
- How e-learning platforms can succeed in today's competitive market.
Get all the insights, download your free copy!
Ratings and Reviews in Above the Line Advertising
We like to talk about how reviews can really make a difference for a company. By leveraging social proof, businesses can use their reputation as an effective form of marketing, improving metrics such as conversions, click-through rates, and even their sales and revenue.
But how effective are reviews and how are successful companies using reviews in their marketing and advertising?
A new report from London Research highlights offers some insight into these questions.
The value of a trustworthy brand reputation
When a strong brand reputation becomes more important than a low price
In today’s digital era, a company’s reputation is everything.
In 2019, customers not only have greater choice, higher expectations, and more opportunities to share their opinions — they also care more about brand reputation than ever before. Because of this, they’re more likely to trust brands that value transparency and openness.
Online reputation management was once a passive tactic that businesses turned to if something went wrong at their organisation. Today, brands of all industries and sizes need to pay careful attention to the first impression they’re making online.
In fact, 90% of online shoppers rather walk away than purchase from a company with a bad reputation.