The importance of social proof in FinTech
According to KPMG, FinTech investment across the world doubled to $111.8 billion in 2018, with the US, China and the UK leading the way.
In today’s crowded marketplace, standing out from the competition is getting harder and harder. In 2019, online shoppers care more about online reviews than ever before, and are more likely to trust brands which value great customer experience and customer service. In fact, today, customer experience is seen as the most important differentiator for emerging brands.
But how can you make sure your brand delivers great experiences to everybody?
To better understand how FinTech businesses like yours can stand out, and whether you’re meeting customer expectations, London Research and Trustpilot surveyed 143 start-ups and scale-ups and wrote a report with the findings.
Get your free copy today, and learn how companies like Monzo, Habito, Funding Circle or Seedrs leverage social proof to build consumer trust, boost investor confidence and deliver better experiences.
Ratings and Reviews in Above the Line Advertising
We like to talk about how reviews can really make a difference for a company. By leveraging social proof, businesses can use their reputation as an effective form of marketing, improving metrics such as conversions, click-through rates, and even their sales and revenue.
But how effective are reviews and how are successful companies using reviews in their marketing and advertising?
A new report from London Research highlights offers some insight into these questions.
The value of a trustworthy brand reputation
When a strong brand reputation becomes more important than a low price
In today’s digital era, a company’s reputation is everything.
In 2019, customers not only have greater choice, higher expectations, and more opportunities to share their opinions — they also care more about brand reputation than ever before. Because of this, they’re more likely to trust brands that value transparency and openness.
Online reputation management was once a passive tactic that businesses turned to if something went wrong at their organisation. Today, brands of all industries and sizes need to pay careful attention to the first impression they’re making online.
In fact, 90% of online shoppers rather walk away than purchase from a company with a bad reputation.