The impact of customer star ratings and reviews on UK buying behavior
Just how effective are reviews and ratings on advertisements? Does the review platform you choose have an impact on their effectiveness? We commissioned independent research firm London Research to survey 1,000 UK consumers to learn which ads consumers responded to the most. Check out the full report to learn:
How much of an impact star ratings and reviews have on UK consumers
What kind of impact a poor Trustpilot score has on UK buying behavior
How Trustpilot reviews stack up against our competitors in terms of influencing buying behavior
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Trustpilot
A leading online review platform
Every month, people share over 2 million reviews on Trustpilot to help each other find great companies and make better buying decisions. More than just a rating, Trustpilot stars signify to the world that people love your company and you love them right back.
