Building trust in the home and garden sector
In today's consumer era, shoppers are more savvy, more informed and more demanding of brands than ever before.
The growth in eCommerce sales has fueled increasing demand for speed and convenience, and digital has handed huge power to the consumer. The home and garden sector faces all these challenges.
To better understand consumer trust in the home and garden industry, London Research, in association with Trustpilot, surveyed 1,000 consumers in the UK and US and wrote a report with the findings.
In The Age of the Consumer: Building Trust in the Home and Garden Sector, you will learn:
- Why user-generated content should be an essential part of your strategy
- Why consumers turn to reviews for emotive purchases
- Where and how consumers find trust
- How to collect and use consumer insights to grow your business
- Why consumer behaviour is changing and what you should do about it.
Find out more, download your free copy below.
Ratings and Reviews in Above the Line Advertising
We like to talk about how reviews can really make a difference for a company. By leveraging social proof, businesses can use their reputation as an effective form of marketing, improving metrics such as conversions, click-through rates, and even their sales and revenue.
But how effective are reviews and how are successful companies using reviews in their marketing and advertising?
A new report from London Research highlights offers some insight into these questions.
The value of a trustworthy brand reputation
When a strong brand reputation becomes more important than a low price
In today’s digital era, a company’s reputation is everything.
In 2019, customers not only have greater choice, higher expectations, and more opportunities to share their opinions — they also care more about brand reputation than ever before. Because of this, they’re more likely to trust brands that value transparency and openness.
Online reputation management was once a passive tactic that businesses turned to if something went wrong at their organisation. Today, brands of all industries and sizes need to pay careful attention to the first impression they’re making online.
In fact, 90% of online shoppers rather walk away than purchase from a company with a bad reputation.