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Brand integrity: the new frontier for marketing

Wednesday, 3 November 2021
Visual banner for the report "Brand Integrity: The new frontier for marketing"

Our new report explores consumer expectations surrounding purpose-driven brands, including which social, political and environmental stances make them more or less likely to buy from or recommend a brand.

The consumer research uncovers:

  • How much a brand’s purpose matters to consumers today
  • The top social, political and environmental stances consumers consider when making a purchase
  • Which factors make consumers less likely to buy from a brand
  • Which information sources consumers check to find out if brands live up to their claims

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