Why you should add customer reviews to your website (especially if you’re an ecommerce business)
We’ve said it once, we’ll say it again: most digital ads don’t pack the same punch as they used to.
With that in mind, there’s never been a better time to rethink how you can instil trust across not only your top funnel communications, but throughout the entire customer journey: from ads and retargeting campaigns, to email promotions, all the way down to your checkout page.
Over the years, we’ve learned that perceived trust matters quite a bit for success in ecommerce, with some early adopters of omni-channel social proof enjoying a 94% increase in CTR in the competitive space of non-branded search terms. On top of that, displaying customer reviews across your marketing touchpoints also helps to increase basket size, reduce abandonment, and boost onsite conversions.
When you make third-party validation part of your strategy on every channel, you boost customer confidence and demonstrate that your brand values customer feedback. What results is improved trust around everything having to do with your brand, and by extension, a higher likelihood that consumers will buy what you’re selling.
Building the bridge between progress and profit
If you want to get ahead of the curve of rising ecommerce trends and learn about the most effective marketing strategies for Amazon, Facebook, and Google, we highly suggest you check out ROI Revolution’s guide.
By the end you’ll be an expert on:
- How your brand can out-market competitors, whether it’s with human touches of social proof, or the power of artificial intelligence and machine learning.
- The freshest multi-channel marketing strategies to boost profitability throughout the buying cycle.
- Promising ecommerce trends that drive increased customer value.