How Duzzle Increased Ad Click-Through and Email Conversions with Trustpilot

One of the key factors that businesses (large or small) cannot afford to neglect nowadays is that of social proof, i.e. the tendency of people to trust what others say or do, to decide how to behave in certain situations of uncertainty.
In the e-commerce sector, this trend finds its maximum expression in online reviews, where the quantity and quality of feedback that companies receive directly affect their reputation and, consequently, sales.

Among the thousands of companies on Trustpilot that have put social proof at the center of their business strategy, there is also Duzzle.it, an Italian company rooted in the heart of the furniture district of Pesaro and Urbino, which has decided to focus on online reviews to improve not only the experience of its customers, but also its performance as a business.
Duzzle's e-commerce was born in 2014 and takes up the baton of a solid company with over 35 years of experience in the furniture sector. Over the years, Duzzle has been able to rethink its business model, moving from marketing products for the home and office to specializing in the sale of sofas and beds.
Today, the company occupies a leading position in the panorama of quality craftsmanship and promotes its philosophy in which it puts the customer at the center of everything. Hence, the choice to rely on Trustpilot as a review partner.

"Our current goal is to increase the sensory experience of online shopping through the humanization of the production process, the story of how our products are born and the creation of a solid community. To achieve this, we have chosen Trustpilot, a very powerful tool that allows us not only to increase the credibility of our brand, but also to communicate with our customers and analyze their feedback."

In order to gather as much feedback as possible, Duzzle took a proactive approach to collecting reviews, leveraging Trustpilot's automated tools. With these powerful resources, the company sends review emails to its customers 15 days after the products are delivered, asking them to share their feedback on both the items purchased and the experience as a whole.
The data from the reviews is thus collected within the Statistics section of the Duzzle business account on Trustpilot, where it is used by the company mainly to analyze the customer satisfaction score and, based on the trend of positive and negative reviews, to reflect on the quality of the service offered and possibly evaluate product upgrades.

The marketing team uses reviews as a source of user-generated content, to be included in advertising campaigns, on social channels (mainly Facebook and Instagram) and within newsletters, with the aim of enhancing the company's social proof and reassuring potential customers. In retargeting campaigns, on the other hand, in addition to the content of the reviews, star ratings and the names of the customers who posted them are shared, as further proof of the authenticity and transparency of the company.

On the technical side, Duzzle has implemented some of the most powerful TrustBox widgets available from Trustpilot almost everywhere on its site, to show its social proof at key points on its site and on the highest-converting web pages. From the homepage to the footer, from the categories and subcategories to the shopping cart and checkout pages, the TrustBox Carousel, Slider, Grid and Mini highlight the star rating, the TrustScore and the hundreds of positive experiences Duzzle customers have had, encouraging other consumers to buy with confidence.

"When surveyed on why they decided to buy on Duzzle, 20% of our customers said they chose us because they thought our reviews on Trustpilot were great."

Product reviews also play a fundamental role in Duzzle's strategy and allow the company to achieve really interesting results, both from the point of view of transparency towards its customers and from that of the online performance of its web pages.
Thanks to the TrustBox Product Reviews MultiSource SEO, the company displays reviews of its products directly on the pages of its site and, by meeting the necessary requirements for obtaining Google Rich Snippets, it has been able to boost SEO. In terms of SEA performance optimization, Duzzle also performed well, generating a 10% increase in click-through rate on Google Ads and managing to stand out among search results in Google Shopping.

In the emails sent to customers, Duzzle also showcases its achievements on Trustpilot on several occasions. In this way, the company is able to create additional opportunities to get in touch with its customers and increase the chances of converting its emails, thus making its review strategy even more effective.
In the follow-up emails for cart recovery, for example, Duzzle was able to see how the presence of Trustpilot content (logo, stars, TrustScore, reviews and customer ratings), generated an increase in conversion rate, from 10% to 16% between April 2021 and April 2022.

Even for Duzzle, in short, Trustpilot's advanced tools combined with excellent social proof are key elements of a solid review strategy, capable of gaining online visibility, generating traffic and improving conversion and retention rates.