How Trustpilot drives trust, affinity and conversion rates
across the UK consumer buyer journey in Financial Services
Trust signals really matter.
What is the impact of Trustpilot on advertising, websites, and the online purchase journey?
We commissioned London Research to survey 1,200 UK consumers, with a specific focus on the financial services sector, to understand the effect of showcasing Trustpilot in display ads and website content.
Download the report below to learn about the impact trust has on your bottom line.
With Trustpilot, you can:
Enhance click-through rates (CTR)
UK consumers are 14x more likely to click on a financial services display ad that showcases Trustpilot with a five-star customer rating, 3,000+ reviews, and a customer testimonial than an ad without.
Outperform other review providers
Consumers are 148% more likely to click on a Trustpilot ad with a five-star customer rating, 3,000+ reviews, and a customer testimonial than on an ad with a Google review showing the same information.
Shape consumer choices
For the financial services sector, consumers who saw an ad including Trustpilot signals scored a brand 15% higher for trust on average. For brand affinity, they scored the brand 9% higher.
Leave a lasting impression
Brand recall was 13% higher for consumers who had seen an ad featuring Trustpilot than for those who had seen the brand without Trustpilot.
Download the report
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