Power your PPC with the Voice of the Customer
There’s a difference between what your customer wants and what you deliver.
Learn how to build out your “voice of the consumer” program to capture existing chatter about your business, gain valuable insights, and identify existing brand advocates. Use review solicitation to discover and inspire a new wave of top customers. Get them online to share their insights with prospective customers, and take advantage of the feedback loop
Ultimately, prospective customers can buy what you sell from someone else. Why should they choose you? Allow your consumers to explain how well you do what you do, by collecting their feedback and displaying it.
Our partner SpyFu will build on their analysis of the history of AdWords: how the campaigns have evolved, how extensions improve click through rate, and how to avoid potential pitfalls.
Make it easier for customers to choose you by focusing on your PPC campaigns. Learn how to do it, here.
Quick eCommerce Tips for the Holiday Season
This article was written by Olivia (Livvy) Marsh, our Customer Marketing Coordinator.
For online retailers, the holiday season is the biggest sales season of the year providing plenty of opportunity to increase traffic, improve conversion rates, and leverage customer feedback. But how can businesses ensure they’re doing all they can to make the most of these opportunities?
Throughout the entire customer journey - from search to sale - there are strategies you can implement to increase site visitors, reduce cart abandonment, and encourage customers to choose your business over the competition.
Circle of Trustpilot: How do I increase my response rate?
Thanks for tuning into the Circle of Trustpilot-- our video blog series brought to you by our Customer Onboarding Team. As the Trustpilot network continues to grow, our goal is to make sure that everyone can optimize the benefits of working with Trustpilot and collecting customer feedback.
Our goal is to provide you with tools, tips, and tricks to best take advantage of our service. Today’s video covers one of our most frequently asked questions: How to increase review response rate when sending out feedback requests.