Optimizing Your Customer Journey, from SEO to CRO
Businesses need to put themselves in their customers’ shoes more often to understand how to better serve them. This is best exemplified in customer service, where companies should be meeting (and exceeding) expectations to keep retention high. However, this line of thinking is also true when it comes to the customer journey.
The customer journey is increasingly impacted by search and mobile. Over 81% of eCommerce shoppers research online before making a big purchase and mobile traffic surpassed desktop traffic for the first time during Q4 2016. Because of these new consumer-driven trends, Google’s search algorithm updates have shifted to benefit companies who are optimizing their sites accordingly.
However, with this move towards mobile, the challenge of converting consumers has also increased. Over Q4 2016, mobile conversion rates increased slightly to 1.55%, a paltry number compared to desktop’s much higher 4.14% conversion rate. This means companies need to optimize for mobile conversions even more than desktop conversions.
Fortunately, Trustpilot and EliteSEM have partnered up to bring you a webinar based on the newest SEO updates you need to be aware of, optimizing your site, optimizing your landing pages, and updating your search strategy to ensure you’re aligned with consumer behavior.
Check out the recording below!
From Search to Purch(ase): Closing customers quickly
Quick eCommerce Tips for the Holiday Season
This article was written by Olivia (Livvy) Marsh, our Customer Marketing Coordinator.
For online retailers, the holiday season is the biggest sales season of the year providing plenty of opportunity to increase traffic, improve conversion rates, and leverage customer feedback. But how can businesses ensure they’re doing all they can to make the most of these opportunities?
Throughout the entire customer journey - from search to sale - there are strategies you can implement to increase site visitors, reduce cart abandonment, and encourage customers to choose your business over the competition.
Circle of Trustpilot: How do I increase my response rate?
Thanks for tuning into the Circle of Trustpilot-- our video blog series brought to you by our Customer Onboarding Team. As the Trustpilot network continues to grow, our goal is to make sure that everyone can optimize the benefits of working with Trustpilot and collecting customer feedback.
Our goal is to provide you with tools, tips, and tricks to best take advantage of our service. Today’s video covers one of our most frequently asked questions: How to increase review response rate when sending out feedback requests.