How to Manage Your Online Reputation Strategy
Having an online reputation strategy is essential for any company, large or small. Consumers are now researching companies before doing business with them at an ever-increasing rate. And this research is impacting consumers’ behavior and how they view companies.
Moz found that 67% of consumers’ purchasing decisions are impacted by online reviews. The same study found that only 4 negative reviews in a Google SERP (search engine results page) are needed for 70% of consumers to choose not to make a purchase with a brand.
With online reviews and reputation making such a major impact on revenue and potential business, companies need to ensure that they have a strong online reputation strategy in place.
Our webinar will show you exactly how to take control of your online reputation. Whether you need help launching an online reputation strategy or need tips on maintaining an existing reputation strategy, this webinar will teach you the ins and outs of online reputation management while giving you real-world examples of what other companies have done.
Check out the recording below!
Marketing & Reviews 101: Leveraging your reviews across channels
In today’s consumer era, social proof has established its place in the customer journey and has started developing its importance at a rapid pace.
In fact, it's growing so fast that it has now become essential for companies to implement social proof into their omni-channel marketing strategies. Indeed, online customers feel much more comfortable purchasing from a store when presented with evidence that others recommend it.
That’s why in this insightful webinar, two Trustpilot experts share some key concepts that you can start implementing immediately in order to power your business forward.
Watch the recording today, and learn how you can share your customer’s voice across all channels, including social media, to boost confidence and reduce scepticism.
Be part of the trends changing Private Label E-commerce
Whether you call it ‘private label’, ‘white label’, ‘own brand’ or ‘store brand’, there’s a vast and exciting online market waiting to be tapped.
Established brands have been able to get by on little more than their reputation for years. We all trust that Coca-Cola is “the real thing”, we’re “lovin it” when it comes to McDonald’s and “Americans spell cheese K-R-A-F-T”, but private labels are gaining - fast. The economic downturn - coupled with some very good marketing - has helped these private labels brands establish a foothold on the street.
By why hasn’t this success transferred online? The internet should have created a level playing field, but the same big voices are just replicated online instead.
However, assuring trust and transparency through product reviews, is giving private labels the boost they need online, ensuring a fair fight with the big shots.