What companies should do in the face of voice search
Let’s look at some numbers.
According to an Amazon Press Release, Amazon sold “millions more devices” worldwide in 2017 compared to last year’s season and mentioned that its best selling device was The Echo Dot. The press release also mentioned that millions shopped with Alexa and that Alexa usage on Fire TV was up 889%.
It was also found that sales for Amazon’s Echo grew 5x from Q3 2016 to Q4 2017.
So Amazon’s doing well. What about Google?
They announced, in a blog post, that since October, they have “sold more than one Google Home device every second.” If The Verge did their math correctly, that amounts to over 6M devices by early January. Looks like Google's doing well too.
And if we consider Apple’s iPhone products, HomePod, and the number of Android Devices carrying Google Now, we start to get clear on what’s happening with consumers and search.
Voice is getting big. Real big.
22% of consumers are already using voice assistants to help them make purchases and while voice takes up 20% of all searches, a sizeable amount, it’s estimated that by 2020, voice will make up 50% of all voice searches.
What does this all mean for you, exactly?
We have just the webinar to show you.
In this exclusive conversation, Jason Barnard, SEO extraordinaire, and Josue Ledesma, Global Content Marketing Manager and writer of this article, will walk you through the rise of voice search, voice assistants, and what that means for SEO and AEO - answer engine optimization.
It’s a brand new space that presents a major opportunity for any company, large or small. The world of voice search is changing quickly and affecting SEO. We have some excellent tips to show you how you can prepare for the rise of search while improving your SEO now.
Check the webinar out below.
How StorageMart Succeeds in Global & Local Search
Is your local search strategy lacking?
Although StorageMart is a huge brand, its customers are only interested in local options, which is why their business has put such a strong focus into optimizing their localized search. StorageMart’s typical customer lives 3-5 miles from the storage facility they use.
How does StorageMart leverage local search to maintain their position as top dog in the storage space?
In our webinar, Trustpilot and StorageMart talk best practices for businesses trying to optimize organic search to increase conversions. Learn specific measures you can take to ensure prospects are getting the right results for their local needs.
How to channel customer feedback to drive conversion
Consumers have the power, now more than ever, to affect the reputation of your brand. As you read this, your happiest (and least happy) customers are out there, sharing their experiences with your business on social channels.
Don’t be reactive, constantly searching for feedback online and trying to handle it. Be proactive and implement a review collecting strategy, so you can corral your business advocates, boost your business’ reputation, and grow your sales.
Once you learn how to monitor your customers online, and engage your advocates, the rest is simple.
Leveraging Customer Reviews to Boost Performance & Efficiency in PPC Channels
Why is Google taking reviews more seriously? Because customers are.
Our webinar takes a deep dive into how you can use reviews to boost performance across all your digital channels, and primarily your PPC ads. Enhancing digital search with the Google Seller Rating extension is key, and we show you how to do it.