Trustpilot + Google: everything you need to know
On the 16th of September 2019, Google changed the review Rich Snippet guidelines which are outlined in this blog. Here's what you need to know:
- SEO Service Review TrustBoxes no longer display Rich Snippet stars (this impacts service reviews from all providers, not just Trustpilot).
- Product Review SEO TrustBoxes and Google Seller Ratings (GSRs) aren't affected by this change.
- Company Profile pages on Trustpilot.com will still display Rich Snippet stars. If you'd like to find out more, please read Trustpilot's explanatory blog post.
When your eCommerce business appears in Google - do your reviews appear? Can customers easily find your rating? Are you potentially missing opportunities for customers to see your stellar reputation? Confused about the intersection of your Trustpilot partnership and Google, period?
Relax. We’ve got a 42-minute webinar with all the answers. “Trustpilot + Google: everything you need to know” explains how Google and Trustpilot work together, how your business can optimize your paid and organic search efforts, and how Google Seller Ratings, Rich Snippets, and Product Reviews in your Product Listing Ads can boost your online performance.
Find out more about Trustpilot reviews, request a free demo below.
How StorageMart Succeeds in Global & Local Search
Is your local search strategy lacking?
Although StorageMart is a huge brand, its customers are only interested in local options, which is why their business has put such a strong focus into optimizing their localized search. StorageMart’s typical customer lives 3-5 miles from the storage facility they use.
How does StorageMart leverage local search to maintain their position as top dog in the storage space?
In our webinar, Trustpilot and StorageMart talk best practices for businesses trying to optimize organic search to increase conversions. Learn specific measures you can take to ensure prospects are getting the right results for their local needs.
How to channel customer feedback to drive conversion
Consumers have the power, now more than ever, to affect the reputation of your brand. As you read this, your happiest (and least happy) customers are out there, sharing their experiences with your business on social channels.
Don’t be reactive, constantly searching for feedback online and trying to handle it. Be proactive and implement a review collecting strategy, so you can corral your business advocates, boost your business’ reputation, and grow your sales.
Once you learn how to monitor your customers online, and engage your advocates, the rest is simple.
Leveraging Customer Reviews to Boost Performance & Efficiency in PPC Channels
Why is Google taking reviews more seriously? Because customers are.
Our webinar takes a deep dive into how you can use reviews to boost performance across all your digital channels, and primarily your PPC ads. Enhancing digital search with the Google Seller Rating extension is key, and we show you how to do it.