What companies should do in the face of voice search
Let’s look at some numbers.
According to an Amazon Press Release, Amazon sold “millions more devices” worldwide in 2017 compared to last year’s season and mentioned that its best selling device was The Echo Dot. The press release also mentioned that millions shopped with Alexa and that Alexa usage on Fire TV was up 889%.
It was also found that sales for Amazon’s Echo grew 5x from Q3 2016 to Q4 2017.
So Amazon’s doing well. What about Google?
They announced, in a blog post, that since October, they have “sold more than one Google Home device every second.” If The Verge did their math correctly, that amounts to over 6M devices by early January. Looks like Google's doing well too.
And if we consider Apple’s iPhone products, HomePod, and the number of Android Devices carrying Google Now, we start to get clear on what’s happening with consumers and search.
Voice is getting big. Real big.
22% of consumers are already using voice assistants to help them make purchases and while voice takes up 20% of all searches, a sizeable amount, it’s estimated that by 2020, voice will make up 50% of all voice searches.
What does this all mean for you, exactly?
We have just the webinar to show you.
In this exclusive conversation, Jason Barnard, SEO extraordinaire, and Josue Ledesma, Global Content Marketing Manager and writer of this article, will walk you through the rise of voice search, voice assistants, and what that means for SEO and AEO - answer engine optimization.
It’s a brand new space that presents a major opportunity for any company, large or small. The world of voice search is changing quickly and affecting SEO. We have some excellent tips to show you how you can prepare for the rise of search while improving your SEO now.
Check the webinar out below.