How online reviews power Wildland Trekking's journey to greatness
When asked what Wildland Trekking is all about, Scott Cundy, Co-owner at Wildland Trekking, is pretty confident in response.
“We lead travelers on multi-day hiking adventures all over the world. For this to work, our guests trust not just their vacations with us, but also their wellbeing and often that of family and friends,” says Scott Cundy.
“Building trust has been a critical part of our success as an organization.”
And the best way to build trust? Third-party review platforms, of course. And it’s paying off too - not only does Wildland Trekking dominate popular search queries with their rich snippets, but their clickthrough rate has increased up to 13%.
Wildland Trekking have been active in curating their online reputation for years, with a solid presence on Google, Yelp and TripAdvisor since the beginning.
Yet it’s been with Trustpilot that the difference has been noticed.
“The difference in customer service so far is truly profound,” says Scott Cundy.
“With Trustpilot, we have a dedicated representative that we can contact at any time with questions. The web snippets are much more usable than TripAdvisor, with responsive designs, attractive layouts, and many to choose from.
“Clearly, Trustpilot has thought through their business model with both the reviewers and businesses in mind, which is a dramatically refreshing change from every other review site we’ve worked with.”
How Trustpilot is used
True to their praise, Wildland Trekking have certainly used the versatility of the Trustpilot products on offer, with TrustBoxes in pop-ups on landing pages, TrustBoxes on key pages, and rich snippets in Google (generated from their Trustpilot reviews).
“We've implemented Trustpilot everywhere, particularly though on our landing pages and trip pages,” explains Scott Cundy.
“Many of our guests convert from the actual trip page of the trip they're interested in, and we believe having Trustpilot on those pages is the main reason (along with landing pages) that our engagement has improved.”
The benefits of Trustpilot
With such a wide use of Trustpilot across their web presence, the results have been pretty positive.
“Our organic visitation (click-through rate) has increased by approximately 12-13% compared with similar timeframes from the previous year,” says Scott Cundy.
“What’s more, our bounce rate has decreased by 18.36%, and the average time on site has increased by 54 seconds.”
Beyond their own website, Wildland Trekking are also dominating Google. On search queries such as ‘USA hiking vacations’ or ‘Grand Canyon hiking tours’, prospective customers can already see that Wildland Trekking are a reputable company, thanks to the rich snippets generated from Trustpilot reviews.
And that’s not all - their Google AdWords click-through rate has increased by 9.6%.
The journey isn’t over
As Wildland Trekking gain more reviews, there’s yet more uses for Trustpilot reviews, onsite and in major search engines.
Here’s to their continued effort. But, while we’re here, are you committed to your online reputation just like Wildland Trekking are?
Get in touch today and see the same benefits for your business.