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Trustpilot

Trustpilot’s Shopify app helps merchants use customer reviews to attract, convert and retain customers throughout their journey.

Shopify provides its millions of businesses in 175+ countries essential internet infrastructure for commerce. Shopify’s all-in-one platform makes it easier to start, run, and grow a business, powering sales online, in store, and everywhere in between.

"Trustpilot is the go to for social proof, helping consumers understand how a brand performs with regards to the ethics and the transparency of how they operate. But Trustpilot isn’t just a platform for consumers to leave their feedback in a well-governed manner, but also a platform that allows a brand to have their voice, and shout out about what they do well."

Graham Paddon
Customer Experience Director at Simba Sleep

Trustpilot and Shopify

Turn customer sentiment into your most effective sales tool with the Trustpilot for Shopify app. By leveraging native Shopify in-app triggers, you can automate review invitations to reach customers at their peak point of engagement. This ensures you capture customer feedback at scale, building a robust library of social proof without manual effort.

Once captured, transform that trust into a conversion engine. Using Shopify’s theme editor, simply drag and drop TrustScore widgets across your storefront, marketing campaigns, and sales channels. By showcasing real-time credibility at every touchpoint, you’ll be influencing your brand’s discovery, buyer confidence, and conversion rates.

Use Cases

Drive measurable revenue impact

Customer reviews reduce buyer hesitation and improve performance across acquisition and conversion funnels.

Reduce operational friction through automation

By connecting directly to Shopify order data, Trustpilot automates review collection and widget deployment without manual effort. This reduces ongoing operational overhead while ensuring trust signals stay fresh, consistent, and scalable as the business grows.

Improve customer experience and retention

Centralized review management and actionable feedback allow teams to identify issues early, respond quickly, and close the loop with customers. This strengthens loyalty, protects lifetime value, and turns feedback into a CX improvement engine.

Increase platform stickiness and long-term value

Deep integration with Shopify embeds Trustpilot into core commerce workflows, making trust a foundational capability rather than a standalone tool. This drives stronger adoption, lowers churn risk, and supports ACV expansion as merchants mature.

Strengthen credibility with an independent trust layer

Unlike on-site review tools, Trustpilot provides third-party, customer reviews that influence buyers before they reach the store. This independence enhances brand credibility and positions merchants more competitively in crowded ecommerce categories.

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