The rise of the review culture
In today’s competitive world, businesses are starting to use customer feedback to stand out from the competition. Today, more shoppers than ever before read online reviews as part of their decision-making journey, making customer feedback one of the best tools for marketers out there.
Indeed, it’s become essential to understand your consumers’ needs and wants in order to ensure your company is future-proof. Listening empowers you to learn from, and talk to, your customers in order to build trust and create ever-improving experiences.
In this report developed alongside Brightpearl, you’ll find out why consumers pay more attention to star ratings and online reviews than ever before, and why it’s become crucial for brands to prioritise customer-centricity and use reviews to power their business forward.
Interested in finding out more?
Ratings and Reviews in Above the Line Advertising
We like to talk about how reviews can really make a difference for a company. By leveraging social proof, businesses can use their reputation as an effective form of marketing, improving metrics such as conversions, click-through rates, and even their sales and revenue.
But how effective are reviews and how are successful companies using reviews in their marketing and advertising?
A new report from London Research highlights offers some insight into these questions.
The value of a trustworthy brand reputation
When a strong brand reputation becomes more important than a low price
In today’s digital era, a company’s reputation is everything.
In 2019, customers not only have greater choice, higher expectations, and more opportunities to share their opinions — they also care more about brand reputation than ever before. Because of this, they’re more likely to trust brands that value transparency and openness.
Online reputation management was once a passive tactic that businesses turned to if something went wrong at their organisation. Today, brands of all industries and sizes need to pay careful attention to the first impression they’re making online.
In fact, 90% of online shoppers rather walk away than purchase from a company with a bad reputation.