Dashboards and Analytics
Analyse. Improve. Repeat.
We’ll crunch the numbers behind your reviews, giving you the insights needed to get the most out of your customer feedback and build a customer-centric business.
Did you know?
Trustpilot gets over 4 million new reviews every month - that’s a lot of content to analyse!
Your HQ for review performance
Get at-a-glance performance metrics and engage with customers all in one place. Monitor review invitation performance and tweak your strategy accordingly to collect more feedback — because more reviews mean more opportunity for ROI.
Dig into your review data
Gauge customer satisfaction in your reviews over time to keep your customers happy. See analytics segmented by review tags to understand performance in areas that best support your business strategy.
See exactly how your reviews impact search
View the impressions, position, and click-through rate your business profile page gets in Google results, and track changes over time. Get the full picture on how your customers find you by viewing the top search terms used.
Track and improve your performance on Trustpilot
Are your customers happier today than yesterday? Trustpilot Analytics includes a collection of dashboards to track changes in your performance including ratings, star distribution, number of reviews, and TrustScore.
How it works
1. Select the TrustBoxes you want to test
You can choose Variation without TrustBox and compare this against 1 or 2 TrustBoxes, or you can choose 2 TrustBox variations to compare against each other in a split test.
2. Configure your settings
Decide what percentage of your total visitors are going to see each variation, or use our default settings for the fastest results.
3. Implement the code on your website
Implement the TrustBox code snippets on your website, as well as the conversion tracking code. Then position the TrustBoxes where you want them on your site.
“My favorite feature on Trustpilot - as far as a data nerd - I’d have to say the Dashboard and also the statistics module. It’s a place you can very quickly tap into what’s going on with your feedback and not only have a lot of stats and understanding at your fingertips . . . but it also makes it really easy to dial in to exactly what’s happening.”
Nathan Reid, uShip