Q&A: Lola’s Cupcakes use reviews to sweeten their customer experience
What made you choose Trustpilot?
It was important to us to get insight into the customer experience beyond what happens in store, especially as we'd just worked to expand the reach of our delivery service. We also liked the fact that review invitations were only sent to verified customers. It helps us actually hear the opinions of those who are otherwise just clicking to order online. It helps build an interaction.
What’s the biggest advantage you’ve seen from using Trustpilot?
By far the biggest pro for us has been being able to see the part of the customer experience we're not a part of (the moment of celebration - the cake eating!). As the reviews come in, you can really see trends in experience day-to-day. It's been a great way to make us more aware of potential issues our customers may be encountering.
Our page is also frequently checked by staff not only in HQ but in store, so it's really opened up the customer experience for everyone.
How has Trustpilot helped you build trust with new and existing customers?
It's been great to hear from so many people who have been buying cakes from Lola's for years and years - they're an important part of our business and hearing about their experiences helps us to strive to deliver and better and better service for them every time. It's their testimonies that we feel stand out the most on our Trustpilot page, and help demonstrate to new customers - or new potential customers - that we're not only reliable, but also delicious.