How ZipRecruiter reviews powered the business forward
Improving job search through better customer experience
Service-based companies need to build more trust with consumers than product-based businesses, who have more chances of building consumer confidence with packaging or online product descriptions.
Since inception, ZipRecruiter has been focusing on delivering a product and user experience that delights their customers. To help them create ever-improving experiences for all their users, ZipRecruiter started using Trustpilot reviews. Today, they still collect user feedback and testimonials, and their customer support and marketing departments use reviews to validate the experience and service they provide to their customers.
Their mission is to actively connect people to their next great opportunity - and they’re proud that their 5-star rating on Trustpilot reflects the positive experience of their customers. So proud that they share their rating throughout their marketing (social channels, website, email campaigns and more), as seen below. By utilizing Trustpilot and collecting reviews regularly, Google Seller Ratings now also appear in the company’s Google ads.
Rated #1 by employers in the U.S. 
This customer focus has helped fuel their rapid growth and enabled them to help over 1.8M businesses find great candidates, and millions of job seekers find the right job. In fact, ZipRecruiter recently found out they have the highest Trustpilot rating of all hiring sites with more than 1,000 Trustpilot reviews, which makes them ‘Rated #1 by employers in the U.S.’.
The business launched this claim in their marketing campaign across direct mail, TV, digital, and audio channels, including in some of the most popular podcasts.
Below, is a TV advertisement from ZipRecruiter:
Why ZipRecruiter chose Trustpilot
When consumers search online, they’re vigilant in making sure they get the best service they can. More and more people are researching, comparing, seeking out recommendations, and considering their options before choosing a hiring site. If you spoke to a recruiter and they kept saying ‘trust me’, would you really trust them?
Trust is earned, not owed. A Mintel Research study found that 70% of Americans seek out opinions from user or independent review sites before making a purchase decision .
Trustpilot reviews help ZipRecruiter appeal to their customers by letting existing customers communicate trust effectively. And it doesn’t stop there. Through customer feedback, the company can identify their super fans and interact with them. Since then, their number of loyal clients has grown, and they’ve learned to turn happy customers into brand advocates.
If you want to grow your reputation, turn your customers into advocates, and leverage reviews in your marketing like ZipRecruiter does, why not schedule a demo? It’s quick and easy. Just click the link below.