Why 87% of consumers find ads more trustworthy with Trustpilot

Friday, January 18, 2019

We know the power of reviews extends far beyond the boundaries of Trustpilot.com. Displaying third-party validation across all channels can not only boost customer confidence, but also shows you love your customers, and value their opinions.

Last June, we rebranded Trustpilot, and asked our customers around the globe to show us how they leveraged us in their marketing campaigns.

Since then, we found that 87% of consumers found ads including the Trustpilot logo more trustworthy than ads without any social proof.

Here’s how Trustpilot can help you grow your marketing efforts, using reviews across all channels.

Our Mission

Towards the end of last year, Trustpilot turned ten. In the past ten years, Trustpilot helped millions of consumers make better choices when shopping online, and hundreds of thousands of companies build more trusted brands.

Today, our mission is to bring companies and consumers together to create ever-improving experiences for everyone.

How do we do it? By ensuring openness and collaboration are at the core of our platform, and of everything we do.

We now live in a ‘Customer Era’ where consumer expectations, choice, and empowerment are unlike anything the world has seen. While some businesses haven’t yet fully understood this change, the most progressive companies have.


Simply by listening to their consumers, and by putting them at the heart of everything they do.

In the next section, we show you how these brands leverage their customers’ opinions, and use them as consumer insights to improve and innovate.

Ratings and reviews making a difference in marketing

We’ve mentioned a couple of times how reviews can make a real difference for any company. By leveraging customer feedback as social proof, brands can use their reputation as an effective form of marketing.

This can boost conversions, click-through rates, and even sales and revenue.

As seen in our latest video, there are different ways of sharing your business’ reputation with the rest of the world.

If you’re new to reviews, here are some channels where using customer feedback can have a positive impact on your marketing efforts:

  • Company website
  • Social channels: Twitter, Instagram, Facebook - use our Facebook integration to leverage reviews straight on your Facebook page!
  • Online ads (social, search, programmatic, podcasts)
  • Traditional advertising (TV, print, radio, cinema…)

If you’re still unsure whether or not leveraging trust can help your business, check out some of our global customers’ stories here, or keep reading.

The power of trust

In a world where consumers no longer trust what they’re being told, reviews offer simple and relevant guidance. In this day and age, it is common to feel bombarded by choices. Decisions, even minor ones, can be difficult - particularly when we’re presented with so many options.

A recent survey found that 87% of consumers find ads more trustworthy when they include the Trustpilot stars or logo.

Online reviews help build trust and customer confidence throughout the consumer journey, and when 92% of shoppers now read customer feedback as part of their decision making process, it becomes clear how important reviews and trust can be when it comes to powering your business forward, and ultimately, growing your marketing efforts, fast.

Find out how leveraging Trustpilot reviews across all channels can help you power your brand in 2019, read our report here.


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